Following these three basic guidelines and keeping an eye on a few key customer data points and campaign statistics will go a long way in helping disc...
View articlePinterest and Instagram are niche social media darlings, making massive gains in global market share over the last year. Read More...
View articleAndroid users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...
View articleGoogle dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Read More...
View articleAs digital ecosystems become increasingly complex, the need for marketing and IT collaboration is critical. Consider these tips to get IT on your side...
View articleData privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Read More...
View articleSome great data analysis ideas we can take away from the London Olympics. Read More...
View articleThe cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...
View articleCalculate exactly how much customer loyalty is worth in dollars. Read More...
View articleA starter's guide to web analytics reporting. Part one in a series. Read More...
View articleThe firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Read More...
View articleOver 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...
View articleThe creative agency uses consumer behavior data, purchase data and other data to inform campaigns targeted to key audiences, yet with universal appeal...
View articleHow do you leverage big data to build relationships and improve marketing and business performance? Read More...
View articleThe average social media user listens more but are marketers doing the same? Read More...
View articleSmartphone sales are growing steadily due to more affordable price points in the market. Read More...
View articleSocial giant agrees to biennial privacy audits and explicit user consent for data sharing. Read More...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
View articleVivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expe...
View articleChief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...
View articleFinding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongo...
View articleEbay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen. Rea...
View articleAlmost 37% of mobile users accessed a social site or blog on their handset in Q2. Read More...
View articleHow the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Read More...
View articleStart with your business objective, invest in research, know what success looks like, and look at the big picture. Read More...
View article45% said they expect their favorite brands to advertise on tablets. Read More...
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