Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Data insights

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

15y Jack Marshall

Two-Thirds of Smartphone and Tablet Owners Use The...

Tablets are used mainly in the home, smartphones across a range of situations. Read More...

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Planning Paid Media Beyond an Impression or Click
Data insights

Planning Paid Media Beyond an Impression or Click

15y Amy Manus

Planning Paid Media Beyond an Impression or Click

Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Read More...

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Android U.S. Smartphone Growth Continues
Data insights

Android U.S. Smartphone Growth Continues

15y Jack Marshall

Android U.S. Smartphone Growth Continues

RIM's share of subscribers continues to plummet. Read More...

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5 Quotes for Analytics Success
Analytics

5 Quotes for Analytics Success

15y Neil Mason

5 Quotes for Analytics Success

Inspiration from Albert Einstein, Abraham Maslow, and others. Read More...

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Behavioral Icon Appears in Political Ads
Data insights

Behavioral Icon Appears in Political Ads

15y Kate Kaye

Behavioral Icon Appears in Political Ads

Online ads from political advertisers have begun featuring the Ad Choices icon. Read More...

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Blacks and Hispanics More Likely to Use Twitter Than Whites
Data insights

Blacks and Hispanics More Likely to Use Twitter Than Whites

15y Jack Marshall

Blacks and Hispanics More Likely to Use Twitter Th...

Thirteen percent of online adults in the U.S. now use Twitter, says Pew. Read More...

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Facebook Exec: Local Input Key to Ads for Global Brands
Data insights

Facebook Exec: Local Input Key to Ads for Global Brands

15y Christopher Heine

Facebook Exec: Local Input Key to Ads for Global B...

Carolyn Everson talks Facebook marketing. Read More...

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5 Things That All Digital Marketers Should Know About Audience Targeting
Data insights

5 Things That All Digital Marketers Should Know About Audience Targeting

15y Rob Graham

5 Things That All Digital Marketers Should Know Ab...

Best practices that will help you gain a better understanding of the targeting landscape. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

15y Jack Marshall

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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U.K. Delays E.U. Cookie Law Enforcement
Data insights

U.K. Delays E.U. Cookie Law Enforcement

15y Jack Marshall

U.K. Delays E.U. Cookie Law Enforcement

Regulators won't require consent for cookie placement until May 2012. Read More...

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New Cookie Law Creates Confusion in E.U.
Data insights

New Cookie Law Creates Confusion in E.U.

15y Jack Marshall

New Cookie Law Creates Confusion in E.U.

E.U. member states expected to miss May 26 deadline for implementation of new online privacy law. Read More...

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Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

15y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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What Does Good Look Like?
Analytics

What Does Good Look Like?

15y Neil Mason

What Does Good Look Like?

Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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DAA Steps Up Enforcement of Self-Regulatory Program
Data insights

DAA Steps Up Enforcement of Self-Regulatory Program

15y Jack Marshall

DAA Steps Up Enforcement of Self-Regulatory Progra...

Better Business Bureau has contacted over 100 companies to test compliance. Read More...

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Weight Watchers Taps McCann NY for Social Marketing
Data insights

Weight Watchers Taps McCann NY for Social Marketing

15y Zachary Rodgers

Weight Watchers Taps McCann NY for Social Marketin...

Decision marks the first time the social brand appoints a social agency of record. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Privacy Bills: Which One Would Ad Industry Choose?
Data insights

Privacy Bills: Which One Would Ad Industry Choose?

15y Kate Kaye

Privacy Bills: Which One Would Ad Industry Choose?

A breakdown of the six online privacy bills and what they call for. Read More...

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IAB Europe Expands Through EIAA Merger
Data insights

IAB Europe Expands Through EIAA Merger

15y Jack Marshall

IAB Europe Expands Through EIAA Merger

European online ad bodies combine to form single industry voice. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile
Data insights

Location-Based Marketing: The Convergence of Social and Mobile

15y Liana Evans

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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Transform Site Search
Data insights

Transform Site Search

15y Andrea Fishman

Transform Site Search

Three keys to enhancing results presentation and relevancy. Read More

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Analytics: Getting Back to Basics
Analytics

Analytics: Getting Back to Basics

15y Joni Ngai

Analytics: Getting Back to Basics

Analytics is not IT and it is not reporting - debunking common analytics misconceptions and more. Read More...

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18% U.S. Smartphone Users Access Location-Based Services
Data insights

18% U.S. Smartphone Users Access Location-Based Services

15y Jack Marshall

18% U.S. Smartphone Users Access Location-Based Se...

Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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Google Attracts 65 Percent of U.S. Searches in April
Data insights

Google Attracts 65 Percent of U.S. Searches in April

15y Jack Marshall

Google Attracts 65 Percent of U.S. Searches in Apr...

Microsoft and Yahoo gain slight market share. Read More...

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