The FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleImplementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...
View articleAfrican-Americans and Latinos are also over twice as likely to use Twitter compared with white users, the survey claims. Read More...
View articleFred Upton will head the U.S. House Energy and Commerce committee, home to a privacy bill. Read More...
View articleAdvertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Read More...
View articleMeasuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...
View articleFunction will limit the ability of third parties to track users' online behavior. Read More...
View articleThe cost of travel and automotive search ads rose considerably in November. Read More...
View articleInsight is powerful and potentially game-changing. But, so what? Read More
View articleA battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...
View articleBrowser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...
View articleFor product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Read More...
View articleThe FTC assured the feasibility of a do-not-track system while legislators including Senator John Kerry announced plans to draft their own bills. Read...
View articleThe Federal Trade Commission upped the ante today on industry self-regulators, calling for a stringent do-not-track mechanism. Read More...
View articleEuropean regulators launch a formal investigation in Google's search ad practices. Read More...
View articleWeb retailers enjoyed a resurgent Black Friday last week, according to various reports. Read More...
View articleRestaurants, bars, and retailers with less than 10,000 likes can now see how Facebook messages perform. Read More...
View articleA look at the top 25 online properties in the U.S. during October, ranked by unique users. Read More...
View articleSearch marketing firm's survey also shows the role of search in Asia Pacific during the purchase cycle and identifies the most popular search engines,...
View articleYahoo is set to launch a series of interactive outdoor touch-screen games to push its mobile apps. Read More...
View articleYahoo and Microsoft's Bing search alliance makes little progress since August. Read More...
View articleWhat will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget a...
View articleAs in Florida and Maryland, Google text units and Facebook display ads won't require disclaimers in the ads. Read More...
View articleArchrival is a social media outreach firm and a Facebook "preferred developer." Read More...
View articleFood blog network includes properties like Serious Eats and Bakerella. Read More...
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