Google, Microsoft, Yahoo see drop in unique users in November 2009, according to Nielsen Read More...
View articleAdvertising breakdown by industry, November 2009, from Nielsen Online. Read More...
View articleAre online marketers data rich but analytically poor? Read More...
View articleThe top social networking sites by unique visitors. Read More...
View articleMarketing and media objectives shouldn't be subjective. They should be clear, concise, and attainable. Read More...
View articleThe top Internet advertisers by media value, provided by TNS Media Intelligence. Read More...
View articleThe top Internet advertisers by media value, provided by TNS Media Intelligence. Read More...
View articleThe holy grail of advertising? When Web site visitors don't think of ads as advertising. Read More...
View articleNielsen finds the number of seniors online increased by more than 55 percent over a five-year period. Read More...
View articleTotal U.S. online video streams for November, from Nielsen. Read More...
View articleEffective advertising requires moving a consumer from learning about a product to becoming a customer. Here's where retargeting fits in. Read More...
View articleWith the continued decline in Display performance, some believe that the only way to save Display advertising will be to make it more like Search. Rea...
View articleRetargeting offers a way to use display ads as a complement to search advertising and to have another chance at recent visitors to your site. Read Mor...
View articleThe president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009...
View articleDon't forget that when it comes to marketing analysis, the most powerful messages are often the simplest. Read More...
View articleOn Cyber Monday, overall U.S. visits to the top 500 online retailers fell 9 percent compared with 2008 levels, according to data from Hitwise. Read Mo...
View articlePublic awareness campaign aims to connect with nearly all online Americans on issue of ad targeting. Read More...
View articleWhy today's digital media professionals must be specialists working as a general practitioner. Read More...
View articleYouTube had three times the reach of Facebook in October, but the social network boasted more unique video users than Hulu. Read More...
View articleA Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Read More...
View articleCalculating the math behind a predictive model for display advertising. Read More...
View articleAdvertising placements by industry and top sponsored links, October 2009. Read More...
View articleConsider aggregating data from your Web analytics systems and other sources to generate insight that would otherwise be difficult to uncover. Read Mor...
View articleTime spent on Facebook increased in U.S. as Google, Microsoft, and Yahoo sites fell. Read More...
View articleTips on how advertisers can identify their target audience by using today's behavioral targeting tools and methodologies. Read More...
View articleMicrosoft, Google, Yahoo and Facebook top global audience engagement rankings from comScore. Read More...
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