Peter Morville on Findability [Video]
The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009 SES Chicago keynote address.
The president of Semantic Studios speaks about the idea of findability and the importance of a navigatable and friendly user interface during the 2009 SES Chicago keynote address.
Peter Morville, president of Semantic Studios, discusses the concept of “findability” and the importance of an interface that’s user friendly and easy to navigate during the 2009 SES Chicago keynote address. He is a writer, speaker, and consultant best known for his work on the discipline of information architecture. His bestselling books include his latest, Search Patterns, published in January 2010, as well as Information Architecture for the World Wide Web and Ambient Findability.
Peter advises clients including AT&T, Harvard, IBM, the Library of Congress, Microsoft, and the National Cancer Institute. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal.
More about:
Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceThe Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to succ...
View resourceMaking forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceAdjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...
View articleMary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleOne of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...
View articlePlus, tips to enhance on-site search experiences for visitors. Read More...
View articleThe most likely way to grow sales is to widen the funnel, not aspire to be a cylinder. Read More...
View article
Leave a Reply
You must be logged in to post a comment.