Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the...
View articleIs there a place for behavioral targeting in the political arena? Read More...
View articleYour ad winning an award is great. Your ad winning your audience and increasing business is better. Read More...
View articleThe market share of visits to enteratainment and movie sites in June 2008 compared to June 2007. Read More...
View articleWorldwide figures for broadband subscriptions for 2008's first quarter. Read More...
View articleHow do we know we're seeing the full picture? Read More
View articleHow to dig deeper than a Web site's top pages to determine the most popular types of content. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleFor data portability, including Facebook Connect, to work, both consumers and marketers must behave responsibly. Read More...
View articleDo you really know what motivates your customers and prospects? Take a cue from McDonald's. Read More...
View articleThe biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and s...
View articleThe populations of active home Internet users increased in all but one of the 10 countries tracked by the the Nielsen Online group. Read More...
View articleThere's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is bec...
View articleUPDATED: Gannett bought out the ownership stakes of McClatchy and Tribune in separate transactions. Read More...
View articleMake "planning" and "process" your watchwords for campaign tracking success. Read More...
View articleMarketers should avoid sending cryptic or overly specific messages to customers. Read More...
View articleNeed to measure your visitors' attitudes? A new survey tool from Omniture makes it easier to analyze both behavioral and attitudinal information. Read...
View articleRankings of the top 50 Internet advertisers by media value in April 2008. Read More...
View articleA look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...
View articleSummer heightens Internet use and increases consumption of entertainment-related content. Read More...
View articleBehavioral profiling in the U.K. doesn't present a language barrier. But how would we translate Japanese profile information to integrate with U.S. da...
View articleThe industry breakdown of ad placements and ad unit types, and the top 25 companies placing sponsored links. Read More...
View articleMoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Re...
View articleLinkedIn and Yahoo's Flickr show triple-digit growth compared to a year ago. Read More...
View articleA major life event offers insights into how to provide a better foundation for building a behavioral plan. Read More...
View articleWhen it comes to Web analytics data, ask yourself: Who? What? Where? When? And why? Read More...
View articleDespite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Read More...
View article