When it comes to customer data, they should always willingly opt-in
Data insights

When it comes to customer data, they should always willingly opt-in

6y Or Lenchner

When it comes to customer data, they should always...

Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...

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Marketer's guide to data-driven marketing attribution
Analytics

Marketer's guide to data-driven marketing attribution

6y James Kinley

Marketer's guide to data-driven marketing attribut...

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performan...

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Good news for user acquisition: Consumers are still spending money on mobile apps in 2020
Digital Marketing

Good news for user acquisition: Consumers are still spending money on mobil...

6y Liz Waldeck-Pinckert

Good news for user acquisition: Consumers are stil...

Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change ...

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The 10 marketing challenges today’s CPG brands are facing
CPG (FMCG)

The 10 marketing challenges today’s CPG brands are facing

6y Tina Wilson

The 10 marketing challenges today’s CPG brands are...

From an ever-complex market landscape to strains caused by COVID-19, CPG brands are up against a number of challenges these days. In order to tackle t...

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The pros and cons of different attention metrics
Analytics

The pros and cons of different attention metrics

6y Max Kalehoff

The pros and cons of different attention metrics

Max Kalehoff, VP of Marketing at Realeyes, explores the pros and cons of attention measurement metrics and why it is becoming a foundation of advertis...

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Key Insights: The internet landscape, advertising arena, and holiday shopping season is already here
Digital Advertising

Key Insights: The internet landscape, advertising arena, and holiday shoppi...

6y Kamaljeet Kalsi

Key Insights: The internet landscape, advertising ...

Bird’s eye view of the internet population, the content and media habits of netizens, what’s working for digital advertising, audience overviews, and ...

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The world is changing - the way for brands to reach customers now is through data
Data insights

The world is changing - the way for brands to reach customers now is throug...

6y Meka White Morris

The world is changing - the way for brands to reac...

Meka White Morris, CRO of Tappit, highlights how the utilization of cashless systems can help brands prepare for live events to commence and garner lo...

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Mid-year checkpoint: Three data-dependent marketing strategies
Data insights

Mid-year checkpoint: Three data-dependent marketing strategies

6y Mark Lawrence

Mid-year checkpoint: Three data-dependent marketin...

Oracle Retail Solutions Director, Mark Lawrence explores why a data-driven mid-year evaluation will be the key to success for brands. Read More...

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Five tools that can help you break free from data paralysis
Analytics

Five tools that can help you break free from data paralysis

6y Jacqueline Dooley

Five tools that can help you break free from data ...

From predictive analytics platforms to tools that automatically route the right leads to the right person, martech is helping companies overcome data ...

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Using the right data to understand consumer behavior
Data insights

Using the right data to understand consumer behavior

6y Ross Shanken

Using the right data to understand consumer behavi...

Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understa...

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Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them
Digital Marketing

Key Insights: The CTV boom, everyone prefers ad-supported video streaming, ...

6y Kamaljeet Kalsi

Key Insights: The CTV boom, everyone prefers ad-su...

CTV might just mean “Constantly connected consumers” TV as it remains unshaken despite COVID-19. The next 12 months are fertile to cash in on the CTV ...

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The role of AI advertising for deep customer experience personalization
AI & Automation

The role of AI advertising for deep customer experience personalization

6y Ivan Guzenko

The role of AI advertising for deep customer exper...

AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read...

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How to increase revenue without increasing spend
Digital Advertising

How to increase revenue without increasing spend

6y Jacqueline Dooley

How to increase revenue without increasing spend

CallTrackingMetrics e-Book helps advertisers improve digital marketing efficiency without increasing their current digital media spend. Read More...

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Making the most of marketing spend as consumer confidence rises
Digital Marketing

Making the most of marketing spend as consumer confidence rises

6y Tom Dolan

Making the most of marketing spend as consumer con...

Tom Dolan, Executive SVP, Media Services at Valassis, discusses how COVID-19 has impacted consumer trends and behaviors, and the capabilities marketer...

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AI and ML help digital brands deliver exceptional UX
AI & Automation

AI and ML help digital brands deliver exceptional UX

6y Adolphus Nolan III

AI and ML help digital brands deliver exceptional ...

Adolphus Nolan III, Solution Architect at Bottle Rocket, highlights how AI and ML are helping marketers exceed some of the loftier user experience exp...

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Rise of TV viewership and ACR leads to new data challenges abound
Data insights

Rise of TV viewership and ACR leads to new data challenges abound

6y Daniel Jaye

Rise of TV viewership and ACR leads to new data ch...

Dan Jaye, CEO of Aqfer, looks at how TV viewership has soared amid quarantine and how the rise of automatic content recognition (ACR) technology in Sm...

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Key Insights: Global deal drills, marketers’ cheat sheet, and the customer winning elixir
Digital Marketing

Key Insights: Global deal drills, marketers’ cheat sheet, and the customer ...

6y Kamaljeet Kalsi

Key Insights: Global deal drills, marketers’ cheat...

Marketing technology sees a silver lining as economies reopen and secrets to tailoring the unfair advantage that marketers crave. Read More...

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What gets lost when in-person events go on hold, and how can we salvage it?
Digital Marketing

What gets lost when in-person events go on hold, and how can we salvage it?

6y Kathy Isola

What gets lost when in-person events go on hold, a...

Now more than ever is the time to consider how event marketers and planners can come back stronger and still create the sense of community people crav...

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8 approaches to creating digital content to improve CX
Content

8 approaches to creating digital content to improve CX

6y Jacqueline Dooley

8 approaches to creating digital content to improv...

Ceros published a new guide that features eight approaches aimed at helping marketers improve audience interaction and content engagement. Read More...

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Three factors to consider when choosing a CFM platform
Analytics

Three factors to consider when choosing a CFM platform

6y Andrew Park

Three factors to consider when choosing a CFM plat...

Andrew Park, VP of CX Strategy and Enablement at InMoment, shows how to choose a customer feedback management (CFM) platform. Read More...

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The future of martech: what does the industry look like post COVID-19?
Digital Marketing

The future of martech: what does the industry look like post COVID-19?

6y Matt Conlin

The future of martech: what does the industry look...

Marketers will shift ad dollars to performance channels and adopt a mobile-first approach to driving personalized consumer engagement. Read More...

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Why the pandemic is a good time for advertisers
Digital Advertising

Why the pandemic is a good time for advertisers

6y Roland Storti

Why the pandemic is a good time for advertisers

Minfo Founder & CEO Roland Storti examines the opportunity created by the rise in home media consumption associated with COVID-19, how brands can capi...

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Why brands need to take a strategic approach to personalization
AI & Automation

Why brands need to take a strategic approach to personalization

6y Jean-René Boidron

Why brands need to take a strategic approach to pe...

Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges...

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The siloed approach to marketing is on its last legs
Data insights

The siloed approach to marketing is on its last legs

6y Ross Shelleman

The siloed approach to marketing is on its last le...

Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offeri...

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Key Insights: Email marketing the titanium of martech, global dips can’t curb strategy, and more
Digital Marketing

Key Insights: Email marketing the titanium of martech, global dips can’t cu...

6y Kamaljeet Kalsi

Key Insights: Email marketing the titanium of mart...

Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what win...

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Cost of common digital CX frustrations, and how to prevent them
Data insights

Cost of common digital CX frustrations, and how to prevent them

6y Shane Phair

Cost of common digital CX frustrations, and how to...

Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read More...

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Amidst the pandemic, bringing the power of personal data back to the consumer is imperative
Data insights

Amidst the pandemic, bringing the power of personal data back to the consum...

6y Neil Sweeney

Amidst the pandemic, bringing the power of persona...

The global pandemic is forcing many governments to consider using personal information to track their citizens, creating a pivotal moment in the evolu...

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