A study by Digital Marketing Depot and published by Optify has revealed that 95% of agencies are planning to improve their digital marketing package o...
View articleThe Internet Advertising Bureau (IAB) has announced that less than one in ten UK-retailers do not yet have in place a tablet-optimised site, despite i...
View articleIt's important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world sett...
View articleOver 180 million American consumers watched close to 41 billion online content videos in May, according to a new report by comScore. Read More...
View articleAnd how I warned about this just before the NSA PRISM scandal broke. Read More...
View articleThe information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having thi...
View articleA recent report by Strategy Analytics has predicted that by 2017, advertising spending on mobile media will reach up to $200 billion. Read More...
View articleYou need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have importa...
View articleCompanies who fall behind the digital marketing revolution will lose the attention of the most important group of consumers out there at the moment: G...
View articleIt's time to understand how the various data are going to help support your various marketing objectives. Read More...
View articleRecent research by internet giant Adobe has revealed that consumers do not respect the advertising and marketing professions, and think that a signifi...
View articleTake a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Read More...
View articleThe days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ. Read More...
View articleThe same tool that allows users to use A/B content tests on their site is now available through an API. The new content experiments API allows develop...
View articleA recent report put together by Efma and Wipro has highlighted that banks are failing to modernise and take full advantage of the opportunities offere...
View articleA new study from the IAB, Vibrant Media, and comScore finds that Mobile Rising Stars ads garner more user interaction than standard mobile banner ads....
View articleThe main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
View articleWhen it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Read More...
View articleAs simple as it may be to actually implement a tool, it's ensuring you use it effectively as an ongoing part of your marketing that makes the differen...
View articleHow can mom-and-pop shops compete against large companies that will always rank higher in Google search? Read More...
View articleHavas Media has acquired Paris-based MFG Labs for an undisclosed sum. In a statement from the agency group, the move has been made in order to strengt...
View articleWith m-commence, social media, personalization, web-based technologies, and online retailing strategies continuing to shape the new retail economy, th...
View articleIf your company is new to testing, you will need to be the testing champion within your organization. Here's how. Read More...
View articleConsider these five steps to help you start testing. Read More
View articleAn entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleFirm gives a rare glimpse into data centre selection processes Read More...
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