There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
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View articleIf your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...
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View articleInternet ad spending continued to rise in the first half of 2012, according to Nielsen's quarterly Global AdView Pulse report. Read More...
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View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
View articleIndonesia is ripe for a digital revolution and there is tremendous opportunity for analytics to play a huge role here. Read More...
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View articleThe IAB reported online ad revenues grew 14% from the first half of 2011 to $17 billion in the first half of this year. Read More...
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View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
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