The Insight Game and Its Perils
Actionable Analysis

The Insight Game and Its Perils

14y Andrew Edwards

The Insight Game and Its Perils

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Read More...

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MWC: Google Claims 300M Android Users
Data insights

MWC: Google Claims 300M Android Users

14y Dan Worth

MWC: Google Claims 300M Android Users

Firms uses show to underline huge success in mobile market Read More...

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The Product Page 2012: 7 Must-Test Elements
Analytics

The Product Page 2012: 7 Must-Test Elements

14y Bryan Eisenberg

The Product Page 2012: 7 Must-Test Elements

The seven must-test elements to try across your product page sections in order to convert visitors into sales this year. Read More...

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Infographic: Obama vs. Republicans in Online Ad Spend
Ad Industry Metrics

Infographic: Obama vs. Republicans in Online Ad Spend

14y Kate Kaye

Infographic: Obama vs. Republicans in Online Ad Sp...

Democrats and Obama's campaign outspent Republicans 2 to 1. Read More...

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U.S. State Attorneys Take Aim at Google Privacy Plan
Data insights

U.S. State Attorneys Take Aim at Google Privacy Plan

14y Shaun Nichols

U.S. State Attorneys Take Aim at Google Privacy Pl...

Attorneys General have "strong concern" with overhaul Read More...

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Pinterest Sees Significant Growth Across Asia Pacific
Audience

Pinterest Sees Significant Growth Across Asia Pacific

14y Adaline Lau

Pinterest Sees Significant Growth Across Asia Paci...

In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...

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Ad Industry Joins FTC, White House in Do Not Track for Browsers
Analytics

Ad Industry Joins FTC, White House in Do Not Track for Browsers

14y Kate Kaye

Ad Industry Joins FTC, White House in Do Not Track...

The FTC would enforce compliance of Digital Advertising Alliance members with a browser-based do not track system. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

14y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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ICO Investigating Google Over Browser Privacy Claims
Data insights

ICO Investigating Google Over Browser Privacy Claims

14y Dan Worth

ICO Investigating Google Over Browser Privacy Clai...

Data watchdog once again in discussions with search giant Read More...

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Forgetting to Target Current Customers Is a Costly Mistake
Data insights

Forgetting to Target Current Customers Is a Costly Mistake

14y Andrea Fishman

Forgetting to Target Current Customers Is a Costly...

Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Read More...

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Sentimental Gotchas
Analytics

Sentimental Gotchas

14y Adrian Lee

Sentimental Gotchas

When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Read More...

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Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

14y Kate Kaye

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

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Microsoft Accuses Google of More Browser Privacy Foul Play
Analytics

Microsoft Accuses Google of More Browser Privacy Foul Play

14y Rosalie Marshall

Microsoft Accuses Google of More Browser Privacy F...

Google hits back, claiming Microsoft's browser privacy system is flawed Read More...

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4 Pillars of Content Marketing
Actionable Analysis

4 Pillars of Content Marketing

14y Heidi Cohen

4 Pillars of Content Marketing

How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Read More...

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The Importance of Building Data Centers for Your Chinese Websites
Analytics

The Importance of Building Data Centers for Your Chinese Websites

14y Gordon Choi

The Importance of Building Data Centers for Your C...

As a data analyst in China, here's what you need to know. Read More...

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Google+ Audience Hard to Come by for Some Brands
Audience

Google+ Audience Hard to Come by for Some Brands

14y Zachary Rodgers

Google+ Audience Hard to Come by for Some Brands

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...

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Rediscover Your Company's Narrative With iBooks
Analytics

Rediscover Your Company's Narrative With iBooks

14y Jack Aaronson

Rediscover Your Company's Narrative With iBooks

Four reasons why marketers should try using Apple's iBooks Author app. Read More...

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FTC Sees Privacy Failings in Mobile Apps for Kids
Data insights

FTC Sees Privacy Failings in Mobile Apps for Kids

14y Susan Kuchinskas

FTC Sees Privacy Failings in Mobile Apps for Kids

Agency examined hundreds of apps in the Apple App Store and Android Marketplace. Read More...

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Analytics Problems Won't Die
Analytics

Analytics Problems Won't Die

14y Jim Sterne

Analytics Problems Won't Die

Which analytics issues still walk among us seven years later? Read More...

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Bringing the NBO at the ZMOT to Create Value for Your Customers
Data insights

Bringing the NBO at the ZMOT to Create Value for Your Customers

14y Amy Manus

Bringing the NBO at the ZMOT to Create Value for Y...

The key is to invest in your customers as much as they are investing in you to provide them an experience beyond the transaction. Read More...

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Database Marketing, Social Media Converge for Retail Brands
Analytics

Database Marketing, Social Media Converge for Retail Brands

14y Francis Kwok

Database Marketing, Social Media Converge for Reta...

Marketers in China have questioned if social media will replace email marketing. Read More...

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News Sites Lag Facebook, Google in Ad Targeting
Data insights

News Sites Lag Facebook, Google in Ad Targeting

14y Anna Maria Virzi

News Sites Lag Facebook, Google in Ad Targeting

Pew Research Center also identifies other missed revenue opportunities for news sites. Read More...

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Missing Persons Alert: Analytics Superhuman
Actionable Analysis

Missing Persons Alert: Analytics Superhuman

14y Andrew Edwards

Missing Persons Alert: Analytics Superhuman

Companies looking for the caped crusader of analytics are probably hoping in vain. Read More...

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Online Form Optimization: 3 Simple Form Problems to Fix
Analytics

Online Form Optimization: 3 Simple Form Problems to Fix

14y Bryan Eisenberg

Online Form Optimization: 3 Simple Form Problems t...

Does your online form look like something from the Department of Motor Vehicles? Read More...

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ComScore: Social Universe Still Quickly Expanding
Audience

ComScore: Social Universe Still Quickly Expanding

14y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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Thousands Flock to Google's New Nielsen-Like Panel
Analytics

Thousands Flock to Google's New Nielsen-Like Panel

14y Kate Kaye

Thousands Flock to Google's New Nielsen-Like Panel

Latest offering from Google could prove privacy perception is reality. Read More...

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Privacy Group Sues FTC to Stop New Google Privacy Policy
Data insights

Privacy Group Sues FTC to Stop New Google Privacy Policy

14y Danny Goodwin

Privacy Group Sues FTC to Stop New Google Privacy ...

EPIC argues consolidated policy violates a consent order Google signed with the FTC last year. Read More...

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