Do Not Track: How Small Groups Have a Big Impact on Privacy Debate
Data insights

Do Not Track: How Small Groups Have a Big Impact on Privacy Debate

14y Kate Kaye

Do Not Track: How Small Groups Have a Big Impact o...

Groups like Center for Digital Democracy played key roles in influencing privacy legislation introduced in 2011. Read More...

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10 Social Media 2011 Highlights (Data Included)
Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

14y Heidi Cohen

10 Social Media 2011 Highlights (Data Included)

A look at how marketers are integrating social media into their marketing plans. Read More...

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Cheezburger Turns Up Tweet Heat on GoDaddy
Data insights

Cheezburger Turns Up Tweet Heat on GoDaddy

14y Christopher Heine

Cheezburger Turns Up Tweet Heat on GoDaddy

UPDATE: GoDaddy drops support of controversial legislation after critics threaten to boycott the Internet registry. Read More...

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Hyundai's Super Bowl Blog Campaign a Lesson to Marketers
Data insights

Hyundai's Super Bowl Blog Campaign a Lesson to Marketers

14y Kate Kaye

Hyundai's Super Bowl Blog Campaign a Lesson to Mar...

The FTC said its investigation of Hyundai's Super Bowl XLV blogger outreach effort could be a lesson for marketers. Read More...

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Keep Customers Buying After the Holidays
Analytics

Keep Customers Buying After the Holidays

14y Jack Aaronson

Keep Customers Buying After the Holidays

Avoid Pavlovian marketing and create loyal customers for the coming year. Read More...

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Don't Believe Everything You Think
Analytics

Don't Believe Everything You Think

14y Jim Sterne

Don't Believe Everything You Think

Twelve ways your mind is working against you when measuring business outcomes. Read More...

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If Content Is King, Then Context Is Queen
Data insights

If Content Is King, Then Context Is Queen

14y Amy Manus

If Content Is King, Then Context Is Queen

What is considered uniquely valuable and compelling for consumers? Read More...

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11 Ways to Deal Yourself a Better Online Marketing Hand
Data insights

11 Ways to Deal Yourself a Better Online Marketing Hand

14y Brian Massey

11 Ways to Deal Yourself a Better Online Marketing...

Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Read More...

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Facebook to Eclipse $5 Billion in Ad Sales in 2012
Data insights

Facebook to Eclipse $5 Billion in Ad Sales in 2012

14y ClickZ Stats Staff

Facebook to Eclipse $5 Billion in Ad Sales in 2012

Researchers agree the social giant is beating Google for display market share. Read More...

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Kantar: Display Ad Gains Are Offset by Plunging Search Market
Ad Industry Metrics

Kantar: Display Ad Gains Are Offset by Plunging Search Market

14y Douglas Quenqua

Kantar: Display Ad Gains Are Offset by Plunging Se...

Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...

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AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Ad Industry Metrics

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

14y Zachary Rodgers

AT&T, T-Mobile Deal Collapse Is Good News for ...

Publishers no longer face the disappearance of wireless telco ad budgets. Read More...

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Analytics Bridge to Nowhere
Actionable Analysis

Analytics Bridge to Nowhere

14y Andrew Edwards

Analytics Bridge to Nowhere

What happens when you've planned for day one but not day 150. Read More...

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Google Zeitgeist: The Lowdown on Brand-Related Searches
Ad Industry Metrics

Google Zeitgeist: The Lowdown on Brand-Related Searches

14y ClickZ Stats Staff

Google Zeitgeist: The Lowdown on Brand-Related Sea...

A look at 2011's buzziest product-oriented queries. Read More...

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How to Go From Suck to Unsuck
Analytics

How to Go From Suck to Unsuck

14y Bryan Eisenberg

How to Go From Suck to Unsuck

Has your organization adopted a culture willing to take criticism from anyone and everywhere? It's not too late to begin. Read More...

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Over 10% of U.K. Population Has Never Used Internet
Audience

Over 10% of U.K. Population Has Never Used Internet

14y Dan Worth

Over 10% of U.K. Population Has Never Used Interne...

Report from European Commission also found 24 percent of Europeans have never been online. Read More...

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Audience Targeting: A Look to the Future
Data insights

Audience Targeting: A Look to the Future

14y Rob Graham

Audience Targeting: A Look to the Future

Looking at the potential that audience targeting brings to digital marketers and how it allows marketers to start meaningful conversations with prospe...

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AddThis: Facebook Controls 52% of Online Sharing
Audience

AddThis: Facebook Controls 52% of Online Sharing

14y ClickZ Stats Staff

AddThis: Facebook Controls 52% of Online Sharing

Meanwhile, Tumblr grew even faster than Twitter and continues to accelerate. Read More...

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Newspapers Boost Mobile Traffic
Data insights

Newspapers Boost Mobile Traffic

14y ClickZ Stats Staff

Newspapers Boost Mobile Traffic

The NAA reported an uptick in mobile pageviews in September. Read More...

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Fixing Your Site, Step 1: Developing Your Action Plan
Acquisition

Fixing Your Site, Step 1: Developing Your Action Plan

14y Tim Ash

Fixing Your Site, Step 1: Developing Your Action P...

To build a truly high-performing website, you must begin with a solid understanding of your business objectives and know how your landing page or webs...

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Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!
Actionable Analysis

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

14y Heidi Cohen

Don't Have a Mobile Marketing Strategy? 5 Mobile T...

Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Read More...

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Using Attributes for Navigation: The Good and the Horrible
Analytics

Using Attributes for Navigation: The Good and the Horrible

14y Jack Aaronson

Using Attributes for Navigation: The Good and the ...

Some examples of attributes that shine, and some that don't. Read More...

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Senators Press ICANN on Generic Top-Level Domains
Data insights

Senators Press ICANN on Generic Top-Level Domains

14y Susan Kuchinskas

Senators Press ICANN on Generic Top-Level Domains

Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Read More...

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Canada's Privacy Chief Sets Rules for Online Ads
Data insights

Canada's Privacy Chief Sets Rules for Online Ads

14y Lisa Lacy

Canada's Privacy Chief Sets Rules for Online Ads

Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Read More...

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Yahoo Wins $610M Suit Against Lottery Spammers
Data insights

Yahoo Wins $610M Suit Against Lottery Spammers

14y Shaun Nichols

Yahoo Wins $610M Suit Against Lottery Spammers

Emails purported to be from Yahoo offices. Read More...

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The Horse's Mouth
Analytics

The Horse's Mouth

14y Jim Sterne

The Horse's Mouth

You cannot deduce what consumers do online purely by the numbers. You need to actually get face to face with them. Read More...

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Cutting Through the Remarketing Clutter With RTB
Data insights

Cutting Through the Remarketing Clutter With RTB

14y Jeff Green

Cutting Through the Remarketing Clutter With RTB

Three real reasons every marketer should be buying real-time bidding display remarketing. Read More...

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Geo-Social Usage Up 3X, But Still Not at Scale
Data insights

Geo-Social Usage Up 3X, But Still Not at Scale

14y Christopher Heine

Geo-Social Usage Up 3X, But Still Not at Scale

Forrester report and Foursquare's numbers show location-based apps are growing, though overall impact remains modest. Read More...

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