AudienceScience President Jeff Hirsch to Leave Company
Data insights

AudienceScience President Jeff Hirsch to Leave Company

15y Kate Kaye

AudienceScience President Jeff Hirsch to Leave Com...

Hirsch plans to "pursue smaller entrepreneurial interests." Read More...

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Customer Data Munging and Reconciliation for Correlation
Analytics

Customer Data Munging and Reconciliation for Correlation

15y Jim Sterne

Customer Data Munging and Reconciliation for Corre...

What custom clothiers and tailors have in common with analytics professionals. Read More...

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What to Expect When You're Expecting…a Media Commitment
Data insights

What to Expect When You're Expecting…a Media Commitment

15y Amy Manus

What to Expect When You're Expecting…a Media Commi...

Six tips to create more visibility behind the scenes and help you get on a pending media buy. Read More...

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Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady
Data insights

Google: Use of Rich Media Doubled in 2010, CTRs Remain Steady

15y Jack Marshall

Google: Use of Rich Media Doubled in 2010, CTRs Re...

Search firm releases annual DoubleClick ad benchmarking data. Read More...

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6% of U.S. Mobile Users Scanned QR Codes in June
Data insights

6% of U.S. Mobile Users Scanned QR Codes in June

15y Jack Marshall

6% of U.S. Mobile Users Scanned QR Codes in June

As codes gain traction, scanners are more likely to be male, aged 18 to 34. Read More...

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Integrated Data and Insight – It's Not as Easy as It Looks
Analytics

Integrated Data and Insight – It's Not as Easy as It Looks

15y Neil Mason

Integrated Data and Insight – It's Not as Easy as ...

Organizations must overcome these three obstacles to collecting, managing, and analyzing online and offline research and analytics. Read More...

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The Purpose-Driven Website
Acquisition

The Purpose-Driven Website

15y Tim Ash

The Purpose-Driven Website

A two-step process for defining the purpose of your site and ensuring that your landing page and content support that purpose. Read More...

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How to Distinguish Between 'Average' and 'Good' Digital Talent
Analytics

How to Distinguish Between 'Average' and 'Good' Digital Talent

15y Joni Ngai

How to Distinguish Between 'Average' and 'Good' Di...

Here are three ways to tell if a digital exec is doing a good job or just doing a job. Read More...

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Inside Nielsen's GRP-Like Online Ratings: Facebook Pings
Actionable Analysis

Inside Nielsen's GRP-Like Online Ratings: Facebook Pings

15y Christopher Heine

Inside Nielsen's GRP-Like Online Ratings: Facebook...

Measurement service will pull age and gender data from Facebook. Read More...

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Data Rich, Optimization Poor
Analytics

Data Rich, Optimization Poor

15y Bryan Eisenberg

Data Rich, Optimization Poor

The rich are getting richer in data-driven organizations. Here's why. Read More...

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Facebook 'Likes' Boom for Victoria's Secret and Walmart
Data insights

Facebook 'Likes' Boom for Victoria's Secret and Walmart

15y Christopher Heine

Facebook 'Likes' Boom for Victoria's Secret and Wa...

Charts for top 15 retail brands on the social site. Read More...

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Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...
Analytics

Privacy Whitewashing, History Sniffing, and Zombie Cookies, Oh My...

15y John Lovett

Privacy Whitewashing, History Sniffing, and Zombie...

A look at what's really going on behind the privacy curtain and five ways to create an action plan for maintaining white-hat digital tracking practice...

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Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build Brand Position
Data insights

Ask Away! Engaging in Off-Site Conversations to Target Prospects and Build ...

15y Andrea Fishman

Ask Away! Engaging in Off-Site Conversations to Ta...

Targeting consumers though topical expertise. Read More...

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YouTube Gains on Facebook in the U.K.
Audience

YouTube Gains on Facebook in the U.K.

15y Jack Marshall

YouTube Gains on Facebook in the U.K.

Google-owned video sharing site enjoys fifth consecutive month of growth. Read More...

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Webtrends Acquires Real-Time Analytics Firm
Actionable Analysis

Webtrends Acquires Real-Time Analytics Firm

15y Team ClickZ

Webtrends Acquires Real-Time Analytics Firm

Technology tracks page views, shares, site referrers in real-time. Read More...

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Social Media Marketing Checkup
Actionable Analysis

Social Media Marketing Checkup

15y Heidi Cohen

Social Media Marketing Checkup

Five easy social media marketing steps. Read More

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Asians and Hispanics Dominate Online Video Consumption
Audience

Asians and Hispanics Dominate Online Video Consumption

15y Jack Marshall

Asians and Hispanics Dominate Online Video Consump...

Whites consume less online video than other major ethnic groups. Read More...

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Personalization and Localization
Analytics

Personalization and Localization

15y Jack Aaronson

Personalization and Localization

Is local information important to personalization? Yes and no. Read More...

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Social Marketers Must Go Beyond Listening
Analytics

Social Marketers Must Go Beyond Listening

15y Eddie Choi

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...

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Augme Acquires Mobile Marketing Rival Hipcricket
Data insights

Augme Acquires Mobile Marketing Rival Hipcricket

15y Jack Marshall

Augme Acquires Mobile Marketing Rival Hipcricket

Purchase represents further consolidation in the mobile marketing arena. Read More...

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Disdain Data Diving
Analytics

Disdain Data Diving

15y Jim Sterne

Disdain Data Diving

Marketing optimization today requires the ability to ask tough questions of huge datasets comparing lots of factors down to a gnat's whisker - very fa...

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Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15
Actionable Analysis

Nielsen's GRP-Styled Online Ratings to Launch on Aug. 15

15y Christopher Heine

Nielsen's GRP-Styled Online Ratings to Launch on A...

System combines web, Facebook, and TV metrics. Read More...

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Rules to Live By When Implementing Behavioral Targeting Tactics
Data insights

Rules to Live By When Implementing Behavioral Targeting Tactics

15y Amy Manus

Rules to Live By When Implementing Behavioral Targ...

Five things to consider before launching, expanding, or testing elements of behavioral targeting. Read More...

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Dilemma of Google Analytics in China
Analytics

Dilemma of Google Analytics in China

15y Michael Xu

Dilemma of Google Analytics in China

Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market. Read More...

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InMobi's Sprout Purchase Turns Rivals into Customers
Data insights

InMobi's Sprout Purchase Turns Rivals into Customers

15y Jack Marshall

InMobi's Sprout Purchase Turns Rivals into Custome...

Ad networks offer tools to help extract larger mobile ad spend. Read More...

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New Tracking Methods Evade User Control
Analytics

New Tracking Methods Evade User Control

15y Jack Marshall

New Tracking Methods Evade User Control

Technologies help publishers and marketers persistently track online behaviors. Read More...

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5 Things to Look for in an Analyst
Analytics

5 Things to Look for in an Analyst

15y Neil Mason

5 Things to Look for in an Analyst

When hiring an analyst, review candidates for these qualifications. Read More...

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