Advertising Placements by Industry and Top Sponsored Links, February 2009
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, February 2009

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

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Search: No Results Equal No Sale
Analytics

Search: No Results Equal No Sale

17y Jack Aaronson

Search: No Results Equal No Sale

Four best practices for a retail site's not-found page. Read More...

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Social Media Becomes Prevalent in China
Audience

Social Media Becomes Prevalent in China

17y Enid Burns

Social Media Becomes Prevalent in China

Internet users in China are characterized by social networking; 82 percent use the Web to stay in touch with others. Read More...

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Horses and Cars in Online Advertising
Data insights

Horses and Cars in Online Advertising

17y George John

Horses and Cars in Online Advertising

Should you target ads based on context or behavior? First, don't go backwards. Read More...

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My Simple Organization Maturity Model
Analytics

My Simple Organization Maturity Model

17y Neil Mason

My Simple Organization Maturity Model

Where is your organization in developing your digital marketing measurement and optimization capabilities? A simple model points you in the right dire...

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Mobile Internet Usage Becomes the Norm for Many in U.S.
Data insights

Mobile Internet Usage Becomes the Norm for Many in U.S.

17y Enid Burns

Mobile Internet Usage Becomes the Norm for Many in...

A growing number of Americans are using the mobile Web daily -- and it's more than just the iPhone population. Read More...

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Design by Numbers: How Creative and Data Complement Each Other
Actionable Analysis

Design by Numbers: How Creative and Data Complement Each Other

17y Shane Atchison

Design by Numbers: How Creative and Data Complemen...

Massive technological and societal shifts are creating a huge role for the designer to play as an intermediary between data and culture. Read More...

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Building a Dynamic E-commerce Team
Analytics

Building a Dynamic E-commerce Team

17y Bryan Eisenberg

Building a Dynamic E-commerce Team

Sears Canada's Simon Rodrigue describes how to build a successful e-commerce team. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, February 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

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Trends from the Omniture Summit
Analytics

Trends from the Omniture Summit

17y Jason Burby

Trends from the Omniture Summit

A gathering of 2,000 marketers shows how businesses are improving and optimizing the Web channel -- even during these difficult economic times. Read M...

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Digital Communications: It's Not Just E-Mail Anymore
Actionable Analysis

Digital Communications: It's Not Just E-Mail Anymore

17y Heidi Cohen

Digital Communications: It's Not Just E-Mail Anymo...

Are you developing a consistent message across these five channels? Here are six points to consider. Read More...

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Customer Service Is Even More Important Now
Analytics

Customer Service Is Even More Important Now

17y Jack Aaronson

Customer Service Is Even More Important Now

Five best practices for online customer service. Read More...

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Active Home Internet Users by Country, December 2008
Audience

Active Home Internet Users by Country, December 2008

17y Enid Burns

Active Home Internet Users by Country, December 20...

Italy bounces back with a 3.6 percent gain in active home Internet users. Read More...

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Marketing in a Fundamentally Different World
Data insights

Marketing in a Fundamentally Different World

17y Brian Massey

Marketing in a Fundamentally Different World

A consumer revolution has begun, and online behavioral marketing is clearly a way for your brand to avoid getting overthrown. Read More...

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A Peek Inside Search Engine Marketing
Analytics

A Peek Inside Search Engine Marketing

17y Neil Mason

A Peek Inside Search Engine Marketing

What additional role can search engine marketers play in the future? Read More...

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More Time Spent Online Communicating Than Getting Entertained
Audience

More Time Spent Online Communicating Than Getting Entertained

17y Enid Burns

More Time Spent Online Communicating Than Getting ...

As the social Internet continues to grow, people's online activities are changing, too Read More...

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Building Optimization Into Your Business Culture
Analytics

Building Optimization Into Your Business Culture

17y Bryan Eisenberg

Building Optimization Into Your Business Culture

Building Optimization Into Your Business Culture Read More...

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Top U.S. Ad Networks, January 2009
Ad Industry Metrics

Top U.S. Ad Networks, January 2009

17y Enid Burns

Top U.S. Ad Networks, January 2009

The top 50 ad networks in January by unique visitor. Read More...

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Six Tips to Get the Most From Vendor and Agency Meetings
Data insights

Six Tips to Get the Most From Vendor and Agency Meetings

17y Anna Papadopoulos

Six Tips to Get the Most From Vendor and Agency Me...

A Carnegie Mellon University professor, before he died of cancer, provided inspiration for better time management. Second in a two-part series. Read M...

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Understanding Your Visitors' Feelings
Analytics

Understanding Your Visitors' Feelings

17y Jason Burby

Understanding Your Visitors' Feelings

Don't fall into these three traps when using attitudinal data. Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, January 2009
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, January 2009

17y rumo

Top U.S. Parent Companies and Stickiest Brands on ...

A look at the brands that get visitors and keep users engaged the longest both at home and work. Read More...

View article
Building Online Communities by the Numbers
Actionable Analysis

Building Online Communities by the Numbers

17y Heidi Cohen

Building Online Communities by the Numbers

Approaches to drive community participation and metrics to monitor the community's vitality. Read More...

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3-D: Best Practices and Trends
Analytics

3-D: Best Practices and Trends

17y Jack Aaronson

3-D: Best Practices and Trends

A look at brands and sectors that have deployed the format. Read More...

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Advertising Placements by Industry and Top Sponsored Links, January 2009
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, January 2009

17y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

View article
Targeting, Confidence, and Trust
Data insights

Targeting, Confidence, and Trust

17y Elyse Tager

Targeting, Confidence, and Trust

Will the financial crisis cause consumers to be more concerned about privacy? Read More...

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Predictive Analytics: A Blend of Art and Science?
Analytics

Predictive Analytics: A Blend of Art and Science?

17y Neil Mason

Predictive Analytics: A Blend of Art and Science?

Can empirical approaches outperform human experts in different disciplines, from baseball scouting to digital marketing? Here's why predictive analyti...

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Customer Satisfaction With E-Commerce Dips
Audience

Customer Satisfaction With E-Commerce Dips

17y Enid Burns

Customer Satisfaction With E-Commerce Dips

Index shows online brokerage industry takes the biggest drop, while travel sites hold steady. Read More...

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