The at-home global active Internet universe for a number of selected countries grew by roughly half a percentage point to more than 300 million users....
View articleAdvertising growth estimates are rosier than previously expected, and much improved over years before. Read More...
View articleHow to use analytics to ensure your site meets visitors' needs -- and your own. Read More...
View articleNielsen//NetRatings examined where Internet users in the United Kingdom and Australia were going and how long they were staying during May 2004. Read ...
View articleWhen a visitor doesn't convert, your Web site has a service defect. Read More...
View articleStart with less pollution, more transparency. First in a series. Read More...
View articleNot only are DVR users skipping the commercials on recorded programs, they are purposely delaying the start time of shows to avoid ads. Read More...
View articleNielsen//NetRatings examined where U.S. Internet users were going and how long they were staying during May 2004. Read More...
View articleStrut your stuff. Your data capabilities are probably more whiz-bang than you think. Read More...
View articleFilm fans log on to get watch trailers, buy tickets and read reviews. Read More...
View articleThe value of technology in the classroom is undisputed, but school districts are lacking the financial resources, leadership and community support to ...
View articleFor lack of a link, the conversion was lost. Read More
View articleThe auction giant innovated e-business with a community-based approach, and Internet users have responded favorably. Read More...
View articleLeverage your existing promotions for additional value -- at little to no cost. Read More...
View articleCategorization: when does a Web site have too much of a good thing? Read More...
View articleThe top 10 affiliate programs of May 2004, as ranked by Refer-it. Read More...
View articleThe numbers don't lie (unless, of course, your tracking tool is misconfigured). Time for an accuracy audit. Read More...
View articleThe spam volume remains unchanged over the month, but Internet users don't have reason to celebrate, as the plateau is not indicative of an imminent d...
View articleWhat's the average conversion rate in your industry? Read More...
View articleCorporations are seemingly unaware of the performance of their overall marketing initiatives, forcing marketersto defend their budgets and implement t...
View articleWhy will behavioral targeting work now? Why didn't it work then? Read More...
View articleYes, you can calculate lifetime customer value! These no-more-excuses tips make the process as painless as possible. Read More...
View articleThe first quarter figures bode well for the coming year, registering a 28 percent gain over the previous year. Read More...
View articleEverything counts in Web site conversion, including the Web forms on your site. Last of a series. Read More...
View articleVideo on demand is picking up momentum as household deployments increase, but unbeknownst to many viewers, they are already using variations of of the...
View articleProfiling starts when a customer enters your site, not once a purchase is made. Read More...
View articleGood loyalty programs are based on encouragement and rewards, not enforcement. Read More...
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