Uncovering Solid Foundations for Persuasive Architecture
Analytics

Uncovering Solid Foundations for Persuasive Architecture

24y Bryan Eisenberg

Uncovering Solid Foundations for Persuasive Archit...

Uncovery: the steps to knowing whatyou don't know (but need to) about your business. Read More...

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E-Mail Works for Direct Marketing
Ad Industry Metrics

E-Mail Works for Direct Marketing

24y Christopher Saunders

E-Mail Works for Direct Marketing

Studies are showing that response rates are growing. Read More...

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CRM Comes to Wall Street, Part 2
Analytics

CRM Comes to Wall Street, Part 2

24y Arthur O'Connor

CRM Comes to Wall Street, Part 2

Part two of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...

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E-Mail Response Time Lags
Data insights

E-Mail Response Time Lags

24y Robyn Greenspan

E-Mail Response Time Lags

E-businesses looking for a competitive edge, customer loyalty and high satisfaction scores may want to pay closer attention to their inboxes. Read Mor...

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Media Mixing for the Multicultural Market
Audience

Media Mixing for the Multicultural Market

24y Robyn Greenspan

Media Mixing for the Multicultural Market

Customized marketing campaigns are the most effective strategy for reaching different ethnicities. Read More...

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Who Are Your Best Customers?
Analytics

Who Are Your Best Customers?

24y Melaney Smith

Who Are Your Best Customers?

Revenues are the tip of the iceberg. They often don't reveal the true value of your customers. Melaney tells you how to calculate customer profitabili...

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Colorful Growth in PDAs
Audience

Colorful Growth in PDAs

24y Robyn Greenspan

Colorful Growth in PDAs

Dynamic applications and increased availability are among the key drivers that could contribute to significant color display PDA growth, but power iss...

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Semiconductor Outlook: Proceed With Caution
Audience

Semiconductor Outlook: Proceed With Caution

24y Christopher Saunders

Semiconductor Outlook: Proceed With Caution

In-Stat/MDR says 2003 will be better than 2002 for only a fraction of chipmakers with specific goals inmind, like automotive, wireless, or routing. Re...

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Redesign Time?
Analytics

Redesign Time?

24y Bryan Eisenberg

Redesign Time?

Companies are taking a hard look at their Internet initiatives. Many have decided it's redesign time as soon as the busy holiday season is over. Read ...

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Personalization Myopia: Lessons From a Cruise Ship
Analytics

Personalization Myopia: Lessons From a Cruise Ship

24y Jack Aaronson

Personalization Myopia: Lessons From a Cruise Ship

The best personalization provides site visitors with a little elbow room. Read More...

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Broadband Hooks Up 13.1 Million
Data insights

Broadband Hooks Up 13.1 Million

24y Team ClickZ

Broadband Hooks Up 13.1 Million

Despite slowing growth, Jupiter Research finds that 21 percent of online households in the U.S. connect to broadband service providers for high-speed ...

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More Users, Less Trust
Audience

More Users, Less Trust

24y Robyn Greenspan

More Users, Less Trust

Even though fewer Americans trust the Internet now than they did at the end of last year, they are spending more money and engaging in more financial ...

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E-mail Efforts Can Impact Brand
Ad Industry Metrics

E-mail Efforts Can Impact Brand

24y Christopher Saunders

E-mail Efforts Can Impact Brand

The quality of online marketing and CRM efforts have an effect on loyalty, open rates and brand favorability, according to research from Quris. Read M...

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A Rose by Any Other Name....
Analytics

A Rose by Any Other Name....

24y Mark Sakalosky

A Rose by Any Other Name....

Whatever you want to call it, using the results of one mailing to target the next can be a winning strategy. Read More...

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Affluent Americans Lead Web Growth
Audience

Affluent Americans Lead Web Growth

24y Nick Usborne

Affluent Americans Lead Web Growth

Advertisers' dream? Digital divide? Nielsen//Netratings' survey suggests a little of both. Read More...

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Fate of Direct Mail Favorable
Ad Industry Metrics

Fate of Direct Mail Favorable

24y Robyn Greenspan

Fate of Direct Mail Favorable

Like postal rates, the amount of direct mail seems to be steadily rising. Read More...

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Qualified Answers to Persuasive Architecture
Analytics

Qualified Answers to Persuasive Architecture

24y Bryan Eisenberg

Qualified Answers to Persuasive Architecture

How much time and effort have you invested thinking about how your prospects buy? Read More...

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50% Of Software Firms Soon Will Vanish
Audience

50% Of Software Firms Soon Will Vanish

24y Kevin Newcomb

50% Of Software Firms Soon Will Vanish

It's "survival of the fittest" in the software industry. Read More...

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Multiple, Global Increases in Mobile
Data insights

Multiple, Global Increases in Mobile

24y Robyn Greenspan

Multiple, Global Increases in Mobile

It's becoming a wireless world as the number of U.S. households with multiple handsets rises, along with global usage. Read More...

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CRM Comes to Wall Street, Part 1
Analytics

CRM Comes to Wall Street, Part 1

24y Arthur O'Connor

CRM Comes to Wall Street, Part 1

The securities industry calls it wealth management. We call it CRM for investment firms. A six-part series. Read More...

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Searches Mostly Entertainment-Related
Audience

Searches Mostly Entertainment-Related

24y Robyn Greenspan

Searches Mostly Entertainment-Related

The top U.S. search terms for the last week reveal that many Internet users are looking for Halloween, recording artists, games, and sports. Read More...

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Web Server Statistics Page
Audience

Web Server Statistics Page

24y rumo

Web Server Statistics Page

internet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...

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In the Sea of Analysis Tools, a Lifeboat?
Analytics

In the Sea of Analysis Tools, a Lifeboat?

24y Melaney Smith

In the Sea of Analysis Tools, a Lifeboat?

It's the perennial question: What reporting and analysis systems should I use? Read More...

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IT Services Having Worse Year Than Thought
Audience

IT Services Having Worse Year Than Thought

24y Erin Joyce

IT Services Having Worse Year Than Thought

Downward revisions in IT spending data may come as no surprise to IT vendors. But analysts also see bright spots that suggest the slide in spending ma...

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Do You Want to Inform or Persuade?
Analytics

Do You Want to Inform or Persuade?

24y Bryan Eisenberg

Do You Want to Inform or Persuade?

How to design a Web site that persuades visitors to buy. Read More...

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A Rosy Outlook for Holiday E-Commerce
Audience

A Rosy Outlook for Holiday E-Commerce

24y Gretchen Hyman

A Rosy Outlook for Holiday E-Commerce

With only six official Christmases under its belt, e-commerce isfinally finding a place in consumer holiday shopping plans, say analysts, and despite ...

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Your Website as a Narrative, Part 4: Conclusion
Analytics

Your Website as a Narrative, Part 4: Conclusion

24y Jack Aaronson

Your Website as a Narrative, Part 4: Conclusion

Your Web site visitors may be consumers, engineers, or managers, but, above all, they're human. Read More...

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