Ecommerce Europe's latest research, "European Ecommerce Report 2017", has some fascinating insight into which countries are driving growth in the Euro...
View articleThe rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...
View articleGrowth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...
View articleMarketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...
View articleThe internet has thrived on the unrestricted and open access it provides for an international community to shop and share with just a few clicks. But ...
View articleIt’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...
View articleThis week, Amazon held its third-annual Prime Day, a shopping holiday that the retail giant created and has turned into one of the biggest sales days ...
View articleA Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...
View articleFacebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleDespite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...
View articleWhen talking about the huge disruption that is taking place in retail markets today, Amazon is often singled out as the culprit. But Amazon's success ...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
View articleRetail is at war. On one side sit historic brick-and-mortar stores, built from the ground up to become titans of industry. On the other, ecommerce ins...
View articleAccount-based marketing (ABM) is gathering steam as a B2B marketing strategy. New technology has enabled businesses to identify, target and advertise ...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleFor years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...
View articleThe first ClickZ Intelligence Roundtable kicked off last week, bringing together six senior brand-side marketers to discuss key issues in marketing an...
View articleAt times, selecting an email marketing vendor can feel like walking around a Moroccan souk. Display a slight interest and providers will descend on yo...
View articleWith the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...
View articleA data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...
View articleMary Meeker’s recently-released Internet Trends 2017 report featured a wealth of statistics analyzing the explosion of popular gaming and what it mean...
View articleIt might seem like the move towards a world run by technology and automation would make brands more distant from the consumers it used to connect with...
View articleA recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...
View articleOver the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal. But what ...
View articleA successful digital marketing strategy needs to keep up with the latest marketing trends. The evolution of technology is changing the way we form a ...
View articleMuch has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...
View articleThe consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...
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