A badly designed web form can mean a world of pain for users, and can be a major cause of abandonment. Many web form mistakes are common, and can be e...
View articleWhat is remarketing? In our beginner's guide, we've defined on-site and email remarketing methods - using examples to illustrate best practice - and h...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleA Brooklyn man's live-in girlfriend knew her Christmas present based on Amazon recommendations. Has targeting become too sophisticated? Read More...
View articleWhat would Santa look like if he were dress according to Google Trends? He'd have a man bun, according to Escapade, who have investigated the key fash...
View article'Tis the season (for a whole load Christmas infographics). Here we've rounded up the most interesting and useful: from ecommerce trends through to a l...
View articleEarning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleMany retailers are still getting the subject lines of marketing emails wrong. Here are eleven tips for best practice, crafted from personal experience...
View articleI’ve rounded up some of the best ecommerce infographics I’ve seen recently, covering topics such as testing and optimisation, returns rate...
View articleThis year I’ve had the privilege of interviewing many thought leaders in the content marketing world from strategists, analysts, best-selling authors ...
View articleAdblockers are a growing phenomenon on the web. But what are consumers trying to say, and how can marketers still get their message heard? Read More...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleWe're on an ongoing quest to investigate how various UK retailers use email marketing, and this week we're looking at how brands handled Black Friday ...
View articleStats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...
View articleGone are the days when marketers could look at display as an “add on” for traditional ad campaigns. Data-driven display works, but if you're not makin...
View articleStatistics vary, but anywhere between 10% to 50% of your email subscriber list can be considered emotionally unsubscribed. Here are some ways you coul...
View articleInterpreting the granular signals of smart data, will be a crucial way for marketers to outperform their peers, says Lenovo's Sivadasan, who keynoted ...
View articleWhether you’re new to the world of webinar production or a seasoned vet, these nine tips will ensure that your events are always engaging, valuable an...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleGoogle has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, gathered using a mixture ...
View articleBorn in the run-up to the 2012 Olympic Games in London, the GREAT Britain campaign has generated a direct return to the UK economy of over £1bn in jus...
View articleWhich retailers adapt to local culture, test what works according to region, and account for the fact that customer expectations may be different? Her...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleShopping cart (or basket) abandonment can indicate problems for retailers. High abandonment rates may stem from usability problems on the site, a lac...
View articleNative ads match the form and function of the platform on which they hosted. Essentially, they’re ads that are part of the content (or, some would phr...
View articleFrom Black Friday through to New Year’s Eve, the holidays are big business for B2C retailers. But as holiday shoppers prepare to swarm the shops, how ...
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