Programmatic is taking over the planet, and here are the stats to prove it. Read More...
View articleThe Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Read Mo...
View articleA new study by The Content Marketing Association has found that data is considered vital to CMA members, with 83% of participants planning to use data...
View articleIt's official, the public has crowned YouTube's best ad from the past decade. Check out the top five, in reverse order (for dramatic effect). Read Mor...
View articleThis week’s unmasked marketer is Buzz Wiggins, co-founder and CTO at Adcade. Wiggins, apart from having an awesome name, looks great in slo-mo, looks...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleCompared to Google, Bing's scope is obviously more limited, however it offers great value for money and its market share is growing rapidly in both th...
View articleWhile not naming Facebook and Google explicitly, Apple chief Cook attacked companies that “built their businesses by lulling their customers into comp...
View articleThe UK’s entertainment and media sector, fuelled by a rise in demand for e-books, streamed media and online ad activity, is estimated to be worth £66....
View articleNetflix – the supreme getaway for TV-binging fanatics – has begun showing trailers at the start of some of its programmes. Read More...
View articleWhich advertising sectors are leading the way in audience data usage, and what segments are they buying? Read More...
View articleBrands are at risk of losing the trust of consumers over the exchange of personal data, according to research from Microsoft. So, what can be done to ...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleFormer MTV boss Bill Roedy is backing PopShack, an innovative social music business which connects brands with engaged music fans, as it looks to expa...
View articleBecause of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly. Rea...
View articleHere Ray Kieser, Global Practice Director: Marketing Communications at Deltek, tells .rising how agency professionals can make operational changes tha...
View articleDespite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...
View articleExplore the findings from SDL's latest global research looking at customer experience failures from the past decade. What sins have you committed and ...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleGoogle has quietly been building a database that contains the accumulated knowledge of the entire human race, why? And how will this affect the future...
View articleIn his latest leader's piece, Max Pepe draws parallels between email and mobile marketing and urges marketers to be mindful of the fact that now, you...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleTop fashion bloggers now have more influence on buyers than celebrities and even rival established fashion media titles such as Vogue, suggests new an...
View articleWith FIFA officials in cuffs and the blood of more than 1,400 migrant workers on the football federation's hands, will brands distance themselves from...
View articleAccording to a new study of the ways photographers apply filters to the images they post online, certain types of filters tend to catalyse more commen...
View articleAs marketers capture more consumer data, it's crucial for them to use the right business intelligence tools to analyze it. Read More...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
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