The so-called BrandZ rankings watched Apple’s value jump by 67% to $247bn - fueled by iPhone 6 sales - eclipsing Google’s 9% increase to $174bn. Read ...
View articleConsumer confidence is at an eight year high, yet the overall mindset of the UK consumer is still “pessimistic”, according to Nielsen’s Consumer Confi...
View articleNetflix has launched an online FOMOmeter capable of analysing consumption habits across different regions within the UK and Ireland. Read More...
View articleEver wondered what happens when you hit the send button? Take a look at this infographic from Instiller that explores the journey of an email, through...
View articleCompete PRO's list of April's top 50 websites throws some pretty interesting data into the mix, showing how unique visitors have changed month-on-mont...
View articleSmartUp, a legal tech firm, recently spotted the three-year old patent for devices that would turn their heads towards users and listen to what they w...
View articleConsumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...
View articleIt's that time of year again - it's EUROVISION. If you're not as keen as we are, guess you could just vote in our Alternative Eurovision Ad contest. W...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
View articleThis week’s unmasked marketer is Damian Scragg, Managing Director, EMEA, at Ghostery. Scragg is full of pride regarding his impact on transparency and...
View articleAn Australian betting firm is facing the wrath of the online community after targeting the girlfriend of Manchester United striker, James Wilson, and ...
View articleWith today’s technologies empowering people to voice their opinion anytime and anywhere, consumers are turning to the web to share their experiences. ...
View articleA concise lesson in affiliate marketing, including its definition, history, and benefits. Read More...
View articleYouTube is celebrating its 10th birthday with a variety of stats and throwback-styled polls - have your say and vote for the best ad from the past de...
View articleApplying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...
View article"It might be assumed that viewers of time-shifted programming fast-forward through all the commercials, but our data shows that this isn't the case," ...
View articleSpotify has teamed with Starbucks to give customers the control of music in-store in a bid to promote the music service's premium subscription package...
View articleGoogle is preparing to attach buy buttons onto its search results in a bid to boost e-commerce CTRs, according to reports. Read More...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleWith big players such as Kellogg's making facial coding central to its ad strategy, will marketers race to consider consumers' subtle and fleeting emo...
View articleIt's the beginning of the week, so what better way to beat the blues than by pawing through YouTube's most popular pussycats to mark its 10th birthday...
View articleSmartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...
View articleNew insight from the DMA shows that the average ROI for email campaigns has risen by 53% to £38 for every £1 spent last year. Explore their infographi...
View articleThe research revealed that smartphone users in the UK are the most likely to access travel content in a given month – highlighting the increasing oppo...
View articleMobile operators across Europe are reportedly in talks to install ad blocking software across their networks, in a targeted attack against Google’s mo...
View articleAccording to Kayak Online Marketing, marketers should treat words like hot sauce. Read More...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days. It’s essential reading for the digital marketing world. Read More...
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