Donna Karan App Shares Gowns With the Masses
Social

Donna Karan App Shares Gowns With the Masses

13y Lisa Lacy

Donna Karan App Shares Gowns With the Masses

The Facebook app offers a glimpse into the making of red carpet gowns. Read More...

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Your Bucket List for 2013
Social

Your Bucket List for 2013

13y Dave Evans

Your Bucket List for 2013

The first week of 2013, back from the holidays. Ready to get started? Here's a checklist to get you started in the new year. Read More...

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Top 50 Brands in Content Marketing
Social

Top 50 Brands in Content Marketing

13y Toby Murdock

Top 50 Brands in Content Marketing

Brands are becoming the media, attracting their own audiences. Here are the standouts. Read More...

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MakeMyTrip: Localizing Social Media in a Global World [Video]
Asia

MakeMyTrip: Localizing Social Media in a Global World [Video]

13y Adaline Lau

MakeMyTrip: Localizing Social Media in a Global Wo...

Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...

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Nutella Says Facebook Ads Outperformed TV
Marketing

Nutella Says Facebook Ads Outperformed TV

13y Christopher Heine

Nutella Says Facebook Ads Outperformed TV

Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Read More...

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Facebook's 'Were Here' Feature Exposes Mobile Buzz
Ecommerce

Facebook's 'Were Here' Feature Exposes Mobile Buzz

13y Christopher Heine

Facebook's 'Were Here' Feature Exposes Mobile Buzz

Large retailers need to call their Facebook reps. Read More...

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McDonald's Addresses Twitter Critics
Social

McDonald's Addresses Twitter Critics

13y Christopher Heine

McDonald's Addresses Twitter Critics

Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Read More...

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Your Social Media Marketing Plan in 5 Easy Steps
Social

Your Social Media Marketing Plan in 5 Easy Steps

13y Jasmine Sandler

Your Social Media Marketing Plan in 5 Easy Steps

This solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, custom...

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Pepsi and Red Bull Talk Instagram Activations
Social

Pepsi and Red Bull Talk Instagram Activations

13y Christopher Heine

Pepsi and Red Bull Talk Instagram Activations

New York ad agency Gyro looks to music industry for Instagram inspiration. Read More...

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56% Plan to Use Social Media Analytics in 2012
Media

56% Plan to Use Social Media Analytics in 2012

13y Team ClickZ

56% Plan to Use Social Media Analytics in 2012

Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...

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Darius Rucker Delivers Toys via Eventful
Social

Darius Rucker Delivers Toys via Eventful

13y Lisa Lacy

Darius Rucker Delivers Toys via Eventful

Rucker used Eventful's Demand It platform to determine where to donate holiday toys. Read More...

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Greenpeace Seeks a New Home for Santa
Social

Greenpeace Seeks a New Home for Santa

13y Lisa Lacy

Greenpeace Seeks a New Home for Santa

The environmental organization hopes its Santa Relocation Project will spur conversations about global warming. Read More...

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Weibo Marketing and Social Analytics Rule in July
Analytics

Weibo Marketing and Social Analytics Rule in July

13y Adaline Lau

Weibo Marketing and Social Analytics Rule in July

In Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...

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Sierra Nevada Relaunches Site With a Story to Tell
Social

Sierra Nevada Relaunches Site With a Story to Tell

13y Lisa Lacy

Sierra Nevada Relaunches Site With a Story to Tell

With increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story. Read More...

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Italian City Exchanges Trips for Tweets
Social

Italian City Exchanges Trips for Tweets

13y Lisa Lacy

Italian City Exchanges Trips for Tweets

The city is offering free trips to active social media users in exchange for content. Read More...

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Percolate's James Gross Makes Case for Branded Content at Social Scale
Social

Percolate's James Gross Makes Case for Branded Content at Social Scale

13y Matt Kapko

Percolate's James Gross Makes Case for Branded Con...

Social media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...

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Pepperidge Farm Live Streams Puff Pastry Push via Vidicom
Social

Pepperidge Farm Live Streams Puff Pastry Push via Vidicom

13y Lisa Lacy

Pepperidge Farm Live Streams Puff Pastry Push via ...

The live stream, which featured Gail Simmons and Ed Levine, aired on the Pepperidge Farm Puff Pastry Facebook page. Read More...

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Jell-O Aims to Save World From Dec. 21 Apocalypse
Social

Jell-O Aims to Save World From Dec. 21 Apocalypse

13y Susan Kuchinskas

Jell-O Aims to Save World From Dec. 21 Apocalypse

If you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...

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How to Measure Social Media - and Show Results to the C-Suite
Social

How to Measure Social Media - and Show Results to the C-Suite

13y Nick Cifuentes

How to Measure Social Media - and Show Results to ...

Steps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...

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Truvia Taps Fans to Nominate Sales Leads
Social

Truvia Taps Fans to Nominate Sales Leads

13y Lisa Lacy

Truvia Taps Fans to Nominate Sales Leads

In its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product. Read More...

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The Story Behind BMW's Road Home Campaign
Social

The Story Behind BMW's Road Home Campaign

13y Susan Kuchinskas

The Story Behind BMW's Road Home Campaign

BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...

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PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes
Media

PuzzleSocial Promotes Brands With 'Game-Show' Level Prizes

13y Michael Shashoua

PuzzleSocial Promotes Brands With 'Game-Show' Leve...

PuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...

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Unmetric Lets Agencies Identify Social Media Gaps
Social

Unmetric Lets Agencies Identify Social Media Gaps

13y Susan Kuchinskas

Unmetric Lets Agencies Identify Social Media Gaps

Unmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...

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#Jinglebook Crowdsources Holiday Storytelling
Social

#Jinglebook Crowdsources Holiday Storytelling

13y Lisa Lacy

#Jinglebook Crowdsources Holiday Storytelling

The digital content company is asking Twitter users to compose a holiday audiobook with the hashtag #Jinglebook. Read More...

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Facebook vs. Ad Insights: Points to Remember When Evaluating Reports
Analytics

Facebook vs. Ad Insights: Points to Remember When Evaluating Reports

13y MP Singh

Facebook vs. Ad Insights: Points to Remember When ...

Consider these factors when evaluating your Facebook reports. Read More...

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Verizon's Direct Line to Santa Doubles as Gentle FiOS Reminder
Social

Verizon's Direct Line to Santa Doubles as Gentle FiOS Reminder

13y Lisa Lacy

Verizon's Direct Line to Santa Doubles as Gentle F...

Verizon's Direct Line to Santa pushes FiOS services in what a rep calls a "fun, non-salesy way." Read More...

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Facebook Details Upcoming Overhaul of Privacy Controls
Social

Facebook Details Upcoming Overhaul of Privacy Controls

13y Matt Kapko

Facebook Details Upcoming Overhaul of Privacy Cont...

Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...

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