How individuals are using social media to lend a hand to relief efforts in the wake of Hurricane Sandy. Read More...
View articleFollow Formula 1's formula for how to set up a social event: put the basics in place and simultaneously ensure customer delight at every touchpoint. R...
View articleTwitter's updated mobile app for iOS and Android aims to improve search and discovery. It brings improved search features to the app and web, and show...
View articleIndia is home to 930 million mobile subscribers and 60 million social networkers, which include Facebook, Google+, LinkedIn, YouTube, and Tumblr. Read...
View articleThe denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store. Read More...
View articlePinterest announced today that organizations can now sign up for their own business accounts, or convert their existing user accounts to business acco...
View articleNot having a plan or forgetting to optimize your content could spell disaster for your social media marketing. Read More...
View articlePinterest has introduced secret boards, a place where users can put things that they don’t necessarily want to share with others. Read More...
View articleConsider these four ways to use search in your social media marketing. Read More...
View articleSocial TV start-up Miso has launched a new product, Quips, that allows users to select a scene from a TV show, caption it with their thoughts and shar...
View articleJapan's "Galapagos" market in mobile and social marketing has evolved to become more aligned with the rest of the world. Read More...
View articleWalmart's Carrier Classic is a new Veteran's Day tradition. The college basketball tournament, played out on an aircraft carrier, garnered more than 1...
View articleInstead of Santa and the North Pole, toy store chain Toys “R” Us is utilizing a newsroom and reporters in some of its digital promotional efforts this...
View articleRiding on the coattails of Pac-Man and other 1980s arcade games, Kibbles 'n Bits dog food debuted a digital campaign that revolves around a retro 8-bi...
View articleNew research from social media benchmarking company Unmetric finds that Facebook is the social media platform of choice for candy companies. Read More...
View articleCustomer engagement is truly the only tangible factor to determining social media marketing success. Read More...
View articleAn overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Read More...
View articleConsider these criteria that can be helpful in evaluating negative conversations. Read More...
View articleSocial connections between visitors and savvy local residents are the heart of a newly revamped promotional website touting the sprawling Los Angeles ...
View articleVibrant online communities, built to tap the passions, lifestyles, and causes that we all organize around, naturally restore the social component of b...
View articleFour Seasons Hotels and Resorts has launched an online campaign, The Spark, which aims to create engaging online content to inspire romance among coup...
View articleThere are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is in...
View articleUsers want a more lightweight option, says CEO Dick Costolo. Read More...
View articleA tweet, $500, a Facebook post, $3,000, a blog post, $5,000; although this is just an example, and a highly priced one at that, these can be the harsh...
View articleShould your brand invest in building a mobile community? Consider these factors. Read More...
View articleTwitter is testing a few seemingly innocuous new labels among select users for “Favorite” tweets: Star and Like. Could this new tagging language for e...
View articleAs excitement builds for the Brooklyn Nets first home game on November 1 and the borough prepares to welcome its first professional sports team since ...
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