7 Myths about Social Media Marketing (and How to Set Them Straight)
Asia

7 Myths about Social Media Marketing (and How to Set Them Straight)

14y Jon Hoel

7 Myths about Social Media Marketing (and How to S...

So you want more budget for social media? Here's a handy list to get buy-in from your boss. Read More...

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Facebook's New Direct Messaging Has Brands Talking
Social

Facebook's New Direct Messaging Has Brands Talking

14y Christopher Heine

Facebook's New Direct Messaging Has Brands Talking

Grocery chain offers glowing report of direct messaging consumers on the social site. Read More...

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Twitter Tool Helps Booze Brands Verify Follower Age
Social

Twitter Tool Helps Booze Brands Verify Follower Age

14y Christopher Heine

Twitter Tool Helps Booze Brands Verify Follower Ag...

Major beer and spirits brands will test the feature this month. Read More...

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Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

14y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

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A Timeline Playbook and More Thoughts on Facebook Ads
Social

A Timeline Playbook and More Thoughts on Facebook Ads

14y Christopher Heine

A Timeline Playbook and More Thoughts on Facebook ...

Industry players advance the discussion around new Facebook ad offerings. Read More...

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Do Billionaires Need Social Media?
Asia

Do Billionaires Need Social Media?

14y Vivek Bhargava

Do Billionaires Need Social Media?

Six ways that larger-than-life business people can start using social media. Read More...

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Facebook Page Insights Goes Real-Time
Analytics

Facebook Page Insights Goes Real-Time

14y Christopher Heine

Facebook Page Insights Goes Real-Time

Company addresses concerns about long lag times for engagement data. Read More...

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Facebook Offers Close-Up of New Premium and Mobile Ads
Social

Facebook Offers Close-Up of New Premium and Mobile Ads

14y Christopher Heine

Facebook Offers Close-Up of New Premium and Mobile...

Debuts four marketing products at NYC marketing event. Read More...

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Facebook Updates Pages, Allowing Brands to Have a History
Social

Facebook Updates Pages, Allowing Brands to Have a History

14y Christopher Heine

Facebook Updates Pages, Allowing Brands to Have a ...

Coke, Walmart, Hyundai, and others are launch partners. Read More...

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Engagements > Fans
Social

Engagements > Fans

14y Nick Cifuentes

Engagements > Fans

The value of investing in social media can create lasting value for your brand with great effect. Read More...

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Three Keys to Avoiding a Social Media Disaster
Asia

Three Keys to Avoiding a Social Media Disaster

14y Daniel Lee

Three Keys to Avoiding a Social Media Disaster

Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Read More...

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Execs: Embrace Social Media or Wither
Data insights

Execs: Embrace Social Media or Wither

14y Christopher Heine

Execs: Embrace Social Media or Wither

113 company leaders offer insights via a report from Forrester and Facebook. Read More...

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Twitter Ads Gain Mobile App Exposure
Social

Twitter Ads Gain Mobile App Exposure

14y Christopher Heine

Twitter Ads Gain Mobile App Exposure

Promoted Accounts and Promoted Tweets will reach on-the-go consumers. Read More...

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Facebook Marketing Conference: What's On Tap?
Social

Facebook Marketing Conference: What's On Tap?

14y Christopher Heine

Facebook Marketing Conference: What's On Tap?

Tomorrow's fMC may include ad product surprises. Read More...

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From Cities to Resorts, Travel Marketers Flock to Pinterest
Marketing

From Cities to Resorts, Travel Marketers Flock to Pinterest

14y Kate Kaye

From Cities to Resorts, Travel Marketers Flock to ...

Pinterest is the trendiest new destination for the travel industry. Read More...

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'Covert Affairs' Star Shares Tips for Social TV
Marketing

'Covert Affairs' Star Shares Tips for Social TV

14y Anna Maria Virzi

'Covert Affairs' Star Shares Tips for Social TV

Christopher Gorham says some people should avoid social networks. [Video] Read More...

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Measuring Facebook: Advertisers Lament Insights Data Lag
Analytics

Measuring Facebook: Advertisers Lament Insights Data Lag

14y Kate Kaye

Measuring Facebook: Advertisers Lament Insights Da...

Facebook has been as much as a week off in brand page reporting. Read More...

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Reviving the Dying Art of Influence
Asia

Reviving the Dying Art of Influence

14y Eric Phu

Reviving the Dying Art of Influence

Where advertising has been used as a hammer to whack consumers on the head, it should instead be a feather that tips the scales. Here's how. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Asia

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

14y Guest

Forget Twitter Fans, China's Tencent Wants U.S. Br...

Tencent is trying to stay ahead of its rivals by moving into the U.S. market and offering new opportunities to overseas marketers. Read More...

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Jeremy Lin Helps Knicks Score Huge Digital Wins
Marketing

Jeremy Lin Helps Knicks Score Huge Digital Wins

14y Christopher Heine

Jeremy Lin Helps Knicks Score Huge Digital Wins

NBA team has added 500,000 Facebook fans in two weeks. Read More...

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Ford's Google+ Hangout Veers Into a #Fail
Social

Ford's Google+ Hangout Veers Into a #Fail

14y Christopher Heine

Ford's Google+ Hangout Veers Into a #Fail

Though the automotive giant deserves credit for experimental marketing. Read More...

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Taco Bell Throws a Tweet-Off for New 'Doritos Locos' Taco
Social

Taco Bell Throws a Tweet-Off for New 'Doritos Locos' Taco

14y Lisa Lacy

Taco Bell Throws a Tweet-Off for New 'Doritos Loco...

Offers @TacoBellTruck visit to user with the most retweets. Read More...

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Fitness Brand Shoots for #Linsanity on Twitter
Social

Fitness Brand Shoots for #Linsanity on Twitter

14y Christopher Heine

Fitness Brand Shoots for #Linsanity on Twitter

Beachbody targets buzz surrounding basketball star Jeremy Lin. Read More...

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Twitter Snags 2 Google Ad Execs
Social

Twitter Snags 2 Google Ad Execs

14y Christopher Heine

Twitter Snags 2 Google Ad Execs

Stephen McIntyre and Shailesh Rao are tasked with increasing international ad sales. Read More...

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In India, Social Media Is Not Always Social Enough
Asia

In India, Social Media Is Not Always Social Enough

14y RP Singh

In India, Social Media Is Not Always Social Enough

Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

14y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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Facebook's Premium Ads Get A Facelift
Social

Facebook's Premium Ads Get A Facelift

14y Christopher Heine

Facebook's Premium Ads Get A Facelift

Upgrades reportedly coming at Feb. 29 media event. Read More...

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