Is Your Company Social Media Ready for a PR Crisis?
Actionable Analysis

Is Your Company Social Media Ready for a PR Crisis?

14y Heidi Cohen

Is Your Company Social Media Ready for a PR Crisis...

Rick Perry's social media lesson for businesses. Read More...

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Is There a Standard for Measuring Social Influence?
Analytics

Is There a Standard for Measuring Social Influence?

14y Joni Ngai

Is There a Standard for Measuring Social Influence...

Klout oversimplifies measuring social influence. Here's why. Read More...

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Customer Feedback: Embrace or Ignore?
Analytics

Customer Feedback: Embrace or Ignore?

14y Jack Aaronson

Customer Feedback: Embrace or Ignore?

Is a generation of people who want to emulate Steve Jobs throwing away the idea of user testing, analytics, and customer research? Read More...

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Asking Better Questions
Analytics

Asking Better Questions

14y Jim Sterne

Asking Better Questions

Consistent asking of empowering questions changes corporate culture and gets people taking on more responsibility. Read More...

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Social Media Marketing and Consumer Retail: It's About More Than Ads
Data insights

Social Media Marketing and Consumer Retail: It's About More Than Ads

14y Dave Evans

Social Media Marketing and Consumer Retail: It's A...

Look at the commitment that Walmart is making. Read More...

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5 Things You Should Know About the Future of Retargeting
Data insights

5 Things You Should Know About the Future of Retargeting

14y Jeff Green

5 Things You Should Know About the Future of Retar...

Understanding the landscape of display advertising. Read More...

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Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Data insights

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

14y Zachary Rodgers

Yahoo, Microsoft, and AOL Confirm Mega Display Ad ...

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...

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FTC Settles With Tremor Over Flash Cookies
Data insights

FTC Settles With Tremor Over Flash Cookies

14y Zachary Rodgers

FTC Settles With Tremor Over Flash Cookies

Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...

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Google+ Is Open for Brand Business
Data insights

Google+ Is Open for Brand Business

14y Zachary Rodgers

Google+ Is Open for Brand Business

Toyota and Pepsi are among the early adopters of Google+ Pages. Read More...

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New York Times Digital Chief Nisenholtz to Retire
Data insights

New York Times Digital Chief Nisenholtz to Retire

14y Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

Nisenholtz helped give the Times its reputation for digital innovation. Read More...

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Self-Reg Ad Icon: Millions in Revenue?
Data insights

Self-Reg Ad Icon: Millions in Revenue?

14y Kate Kaye

Self-Reg Ad Icon: Millions in Revenue?

Combined, the three certified compliance firms enabling the Ad Choices Icon could be generating up to $1 million per month in serving fees. Read More...

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ROTS: Return on Time Spent
Analytics

ROTS: Return on Time Spent

14y Bryan Eisenberg

ROTS: Return on Time Spent

Ad technology tools can help marketers improve results and save time. Read More...

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A Tale of Two Marketing Attempts
Analytics

A Tale of Two Marketing Attempts

15y John Lovett

A Tale of Two Marketing Attempts

Two hotels show how you can gain or lose customers with personalized messages. Read More...

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Integrated Local Targeting to Drive Consumer Preference
Data insights

Integrated Local Targeting to Drive Consumer Preference

15y Andrea Fishman

Integrated Local Targeting to Drive Consumer Prefe...

Six ways to ensure alignment of local marketing programs. Read More...

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DailyDeals.com Focuses on E-Retail Offers
Data insights

DailyDeals.com Focuses on E-Retail Offers

15y Christopher Heine

DailyDeals.com Focuses on E-Retail Offers

Online merchants can use deals to build their email lists. Read More...

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Google Increases Ads Transparency for Consumers
Data insights

Google Increases Ads Transparency for Consumers

15y Christopher Heine

Google Increases Ads Transparency for Consumers

Announcement arrives against backdrop of annual privacy meeting for global brands. Read More...

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Which Brain Is Your Website Selling To?
Acquisition

Which Brain Is Your Website Selling To?

15y Tim Ash

Which Brain Is Your Website Selling To?

You'll be hard pressed to trigger a buying decision if you don't deliver your message in a way that the reptilian brain understands. Read More...

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Hearst Backs YouTube's New Original Channels
Data insights

Hearst Backs YouTube's New Original Channels

15y Susan Kuchinskas

Hearst Backs YouTube's New Original Channels

Automotive and fashion channels will draw on Car and Driver, Harper's Bazaar, and other titles. Read More...

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Do These 5 Social Media Monsters Still Scare You? [Charts]
Actionable Analysis

Do These 5 Social Media Monsters Still Scare You? [Charts]

15y Heidi Cohen

Do These 5 Social Media Monsters Still Scare You? ...

Shine some light on the fears that are holding your marketing back. Read More...

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Web Analytics in the Eyes of China's Small and Medium Enterprises
Analytics

Web Analytics in the Eyes of China's Small and Medium Enterprises

15y Michael Xu

Web Analytics in the Eyes of China's Small and Med...

China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Read More...

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Trick or Treat? 3 Lessons From Halloween
Analytics

Trick or Treat? 3 Lessons From Halloween

15y Jack Aaronson

Trick or Treat? 3 Lessons From Halloween

Make sure your customers aren't scared of you this Halloween. Read More...

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LinkedIn Launches in Japanese, Joins Twitter and Facebook
Asia

LinkedIn Launches in Japanese, Joins Twitter and Facebook

15y Adaline Lau

LinkedIn Launches in Japanese, Joins Twitter and F...

The social network set up a regional sales hub in Singapore in May. Read More...

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Trick Questions
Analytics

Trick Questions

15y Jim Sterne

Trick Questions

Are you being tricked into doing too much work that's going to have too little value at the cost of your real work? Read More...

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Village Voice Media Pressured to Drop Backpage.com Adult Ads
Data insights

Village Voice Media Pressured to Drop Backpage.com Adult Ads

15y Susan Kuchinskas

Village Voice Media Pressured to Drop Backpage.com...

Classifieds site generated $2.1 million in revenue from "online prostitution advertising" in August. Read More...

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Getting to Know the Connected Consumer: From Computers to Tablets to Smartphones
Analytics

Getting to Know the Connected Consumer: From Computers to Tablets to Smartp...

15y Joe Nguyen

Getting to Know the Connected Consumer: From Compu...

To understand the full profile of today's digital consumer, it is no longer enough to measure desktop traffic alone. Consider these stats to find out ...

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They Are Not Your Customers; You Are Their Brand
Data insights

They Are Not Your Customers; You Are Their Brand

15y Amy Manus

They Are Not Your Customers; You Are Their Brand

If you're lucky! You must be able to successfully integrate marketing messages across various media platforms, and take into account multiple clients....

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McDonald's #McRib Is Back on Twitter Grill
Data insights

McDonald's #McRib Is Back on Twitter Grill

15y Christopher Heine

McDonald's #McRib Is Back on Twitter Grill

Fast-food brand runs Promoted Trend while citing last year's success. Read More...

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