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View articleAll the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...
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View articleSenator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...
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View articleAlong with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...
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View articleConsumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...
View articleANA CEO says interactive ad industry must move beyond page views and click-through rates. Read More...
View articleBrowser manufacturer implements blanket opt-out for those who want it. Read More...
View articleClickZ examines Facebook "likes" and Twitter followers for the big game's TV advertisers. Read More...
View articleThe ups and downs of using digital video to drive brand awareness and traffic. Read More...
View articleAndroid and Apple's iOS make gains as all other smartphone platforms see decline in user base. Read More...
View articleA Super Bowl ad provides an impressive platform from which to create and build your brand. Stories are an integral component of this process. Read Mor...
View articleLegislators grill Facebook on its commitment to privacy for the second time in four months. Read More...
View articleDaily deals site gained on the competition following a popular Amazon discount offer. Read More...
View articleFive things that should be on your checklist when redesigning your site, such as split testing, customer participation, and design vs. implementation....
View articleObserving companies like Della and eBay shows us how to effectively prioritize and manage tests. Read More...
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