Website Optimization - The Role of Page Goals
Analytics

Website Optimization - The Role of Page Goals

15y Neil Mason

Website Optimization - The Role of Page Goals

You know why you have a website. But do you know why a particular page exists? Read More...

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Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo
Data insights

Microsoft-Backed DSP AppNexus Hires Ex-Googler Paparo

15y Zachary Rodgers

Microsoft-Backed DSP AppNexus Hires Ex-Googler Pap...

Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher. Read More...

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Online Forms and the Greedy Marketer
Acquisition

Online Forms and the Greedy Marketer

15y Tim Ash

Online Forms and the Greedy Marketer

Five techniques to help you optimize your transaction process and forms to minimize anxiety and reduce abandonment. Read More...

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U.K. Mobile Ad Spend Doubled in 2010
Data insights

U.K. Mobile Ad Spend Doubled in 2010

15y Jack Marshall

U.K. Mobile Ad Spend Doubled in 2010

Advertisers in the U.K. invested more than twice as much in mobile ads in 2010 than they did the previous year, according to the IAB U.K. Read More...

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A Marketing Optimization Fitness Plan
Analytics

A Marketing Optimization Fitness Plan

15y Bryan Eisenberg

A Marketing Optimization Fitness Plan

Four exercises to boost your corporate metabolism fitness levels. Read More...

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Commissioner Says Do-Not-Track Is Not FTC-Endorsed
Data insights

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

15y Jack Marshall

Commissioner Says Do-Not-Track Is Not FTC-Endorsed

Commissioner insists do-not-track is not approved by FTC, blames media and FTC public relations for confusion. Read More...

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Nielsen and ComScore in Legal Tussle Over Patents
Ad Industry Metrics

Nielsen and ComScore in Legal Tussle Over Patents

15y Zachary Rodgers

Nielsen and ComScore in Legal Tussle Over Patents

Nielsen accuses rival of violating intellectual property related to online measurement. Read More...

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Integrating Offline Data to Improve Online Relevancy
Data insights

Integrating Offline Data to Improve Online Relevancy

15y Andrea Fishman

Integrating Offline Data to Improve Online Relevan...

A look at a few opportunities to begin bridging the gap towards a more comprehensive picture of customer need and intent. Read More...

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Google, Yahoo and TRUSTe Advance Self-Reg Plans
Data insights

Google, Yahoo and TRUSTe Advance Self-Reg Plans

15y Kate Kaye

Google, Yahoo and TRUSTe Advance Self-Reg Plans

New steps further the cause of self-regulation for online behavioral advertising. Read More...

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Social Media Uses Content Marketing to Shop
Actionable Analysis

Social Media Uses Content Marketing to Shop

15y Heidi Cohen

Social Media Uses Content Marketing to Shop

Distributing branded content via social media platforms and formats provides customers with information they need for purchase decisions. Read More...

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Verizon iPhone Builds Ad Share
Data insights

Verizon iPhone Builds Ad Share

15y Jack Marshall

Verizon iPhone Builds Ad Share

Verizon iPhones are building ad share, according to Millennial Media. Read More...

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Real-Time Analytics for Small-to-Medium-Sized Businesses
Analytics

Real-Time Analytics for Small-to-Medium-Sized Businesses

15y Jack Aaronson

Real-Time Analytics for Small-to-Medium-Sized Busi...

For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Read More...

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Event Horizon: Getting Elemental
Analytics

Event Horizon: Getting Elemental

15y Jim Sterne

Event Horizon: Getting Elemental

What is the bare minimum of metrics? Where should you start measuring? Read More...

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Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases
Data insights

Kerry and McCain Work on Privacy Bill as FTC Conducts More Cases

15y Kate Kaye

Kerry and McCain Work on Privacy Bill as FTC Condu...

FTC conducts "multiple investigations" into online and mobile privacy, plans more cases against advertisers. Read More...

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Trending the Trends
Data insights

Trending the Trends

15y Amy Manus

Trending the Trends

This year, brands are looking toward trends, measurement, analytics, attribution modeling, benchmarks, and retargeting. Read More...

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The Trinity of Online Media
Analytics

The Trinity of Online Media

15y Matt Harty

The Trinity of Online Media

Here's why search, display, and social media are critical to the success of your online campaign. Read More...

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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Data insights

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

15y Kate Kaye

MySpace Still a Player? Woos Gen-Y at SXSW Music F...

New ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...

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Bing Sees Six Months of U.S. Market Share Growth
Data insights

Bing Sees Six Months of U.S. Market Share Growth

15y Jack Marshall

Bing Sees Six Months of U.S. Market Share Growth

Another month of search share growth helps Bing eat away slowly at Google's lead. Read More...

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Bad Process Kills Good Analytics
Analytics

Bad Process Kills Good Analytics

15y Neil Mason

Bad Process Kills Good Analytics

Process needs to set the analytical agenda within the organization, and then needs to exist to maintain the quality of the data that is being collecte...

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Opt-Out 'Error' Gets Ad Firm in FTC Hot Water
Data insights

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

15y Kate Kaye

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...

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Self-Reg Group Considers Adding Rules to Appease FTC
Data insights

Self-Reg Group Considers Adding Rules to Appease FTC

15y Kate Kaye

Self-Reg Group Considers Adding Rules to Appease F...

The umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses. Rea...

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Tuning Multiple-Page Conversion Flows
Acquisition

Tuning Multiple-Page Conversion Flows

15y Tim Ash

Tuning Multiple-Page Conversion Flows

The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from thes...

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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

15y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

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SMBs to Boost Social Media and E-mail Spending in 2011
Ad Industry Metrics

SMBs to Boost Social Media and E-mail Spending in 2011

15y Kate Kaye

SMBs to Boost Social Media and E-mail Spending in ...

Borrell Associates finds more than half of small businesses will increase digital spending this year. Read More...

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Google Tests Displays Ads in Gmail: Will CTRs Suffer?
Data insights

Google Tests Displays Ads in Gmail: Will CTRs Suffer?

15y Christopher Heine

Google Tests Displays Ads in Gmail: Will CTRs Suff...

Marketers react to image-based promotions on the right-hand side of opened e-mail messages. Read More...

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12 Insider Techniques to Increase White Paper Leads
Analytics

12 Insider Techniques to Increase White Paper Leads

15y Bryan Eisenberg

12 Insider Techniques to Increase White Paper Lead...

If your website doesn't treat your white paper as containing valuable information, your visitors won't either. Read More...

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Adobe Makes Big Push Into Social Analytics
Actionable Analysis

Adobe Makes Big Push Into Social Analytics

15y Anna Maria Virzi

Adobe Makes Big Push Into Social Analytics

Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Read More...

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