Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing i...
View articleFrom boosting your social media presence to identifying your target market, we look at ways to get the most out of your digital marketing budget. Read...
View articleWe spoke with Terminus co-founder Sangram Vajre to learn more about the platform and how an ABM approach is effective at reaching B2B buyers. Read Mor...
View articleWith the old rules starting to outgrow their relevancy, Lytics CEO James McDermott lays out 2020's version of the 5 P's of marketing. Read More...
View articleAI-based personalization platform provider ZineOne reveals how personalized in-the-moment engagement increased net revenue by over 10% for a top retai...
View articleDecibel's chief revenue officer Even Walser, discusses the importance of CROs and how they have become the new leaders of exceptional CX. Read More...
View articleInfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and adver...
View articleROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...
View articleCalvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain customers. Read More...
View articleNew report from Getty and YouGov highlight four key “forces” -- sustainability, technology, wellness and realness -- that drive consumer preferences a...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleIMVU's Lomit Patel shows how to use AI and automation to provide an operational layer atop customer acquisition solutions to deliver amazing results f...
View articleAs the EU unveiled its new digital and data strategy, we look at what this means for the big tech giants and the digital industry as a whole. Read Mor...
View articleExponea, a Customer Data Platform provider, created a cheat sheet that helps define and clarify three common marketing technologies: CDPs, DMPs and CR...
View articleLaura de Castro Braulio, Head of Marketing at 2gether, provides helpful tips for rising Fintech companies to consider when strategizing a marketing pl...
View articleWe take a deep dive into the findings of a Bynder survey that assesses the impact marketing technology has on brand awareness and perception. Read Mor...
View articleAscend2 surveyed nearly 300 B2B and B2C marketers about the challenges and priorities they face with their martech stack strategy in the coming year. ...
View articleEmerging technologies are making it more important than ever to put the human at the centre of the next marketing trends. Deloitte explores the key tr...
View articleAd verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...
View articleBrian Wolfe, Capgemini’s VP of Commerce, reviews eight critical questions businesses need to ask before replatforming their commerce system. Read More...
View articleWe spoke to BlueVenn’s Anthony Botibol about customer trust, the evolution of CDPs, and the key to customer success and retention. Read More...
View articleNew report from customer support platform UJET finds a steady use by consumers of all ages of multiple channels for customer service, and a desire for...
View articleXaxis' Daniel Macdonald looks at the benefits of contextual targeting, as ad buyers are decreasing or eliminating their spend in open auctions on ad e...
View articleCustomer Data Platforms (CDPs) can help you develop a better understanding of your customers. So what should you know when you’re looking for one? Rea...
View articleDietmar Rietsch, CEO of Pimcore, outlines six principles that make up an effective product information management (PIM) strategy and why it’s crucial ...
View articleHow can ecommerce brands overcome their marketing challenges to improve their customer experience? Here are the key findings and tactics to consider. ...
View articleChris Ryan, Head of Agency Relations at Wix and Carlos Valladares, Co-Founder of CIS Agency review the seven critical steps to optimizing your product...
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