Social Media Changes Engagement for Teens and Tweens
Audience

Social Media Changes Engagement for Teens and Tweens

20y Enid Burns

Social Media Changes Engagement for Teens and Twee...

Teens develop closer relationships with friends they communicate with on- and offline. Read More...

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Using Sophisticated Targeting Technology for Kids
Data insights

Using Sophisticated Targeting Technology for Kids

20y Robin Neifield

Using Sophisticated Targeting Technology for Kids

Does targeting kids place a duty on advertisers that alters the way advertising is targeted or delivered? Read More...

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Getting to Second Base
Analytics

Getting to Second Base

20y Neil Mason

Getting to Second Base

The role analytics plays in companies striving to become customer-centric organizations. Read More...

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Trick or Treat, Matey!
Audience

Trick or Treat, Matey!

20y Enid Burns

Trick or Treat, Matey!

Pirate-themed costumes won out over the usual witches, goblins, and ghosts this Halloween. Read More...

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Majority of Online Health-Related Queries Start on Search Engines
Audience

Majority of Online Health-Related Queries Start on Search Engines

20y Enid Burns

Majority of Online Health-Related Queries Start on...

The search engine is the starting point for 66 percent of health seekers looking for information on health-related topics online, but many seekers don...

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Bound in Page Views?
Analytics

Bound in Page Views?

20y Bryan Eisenberg

Bound in Page Views?

Why don't we alter our pitches based on different customers and their differing needs? Read More...

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Top U.S. Parent Companies and Stickiest Brands on the Web, September 2006
Audience

Top U.S. Parent Companies and Stickiest Brands on the Web, September 2006

20y Enid Burns

Top U.S. Parent Companies and Stickiest Brands on ...

A look at which brands get visitors, and which ones keep users engaged the longest at home and work. Read More...

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10 Ways for E-Marketers to Use RSS
Actionable Analysis

10 Ways for E-Marketers to Use RSS

20y Heidi Cohen

10 Ways for E-Marketers to Use RSS

RSS is the ultimate opt-in marketing vehicle with high returns available if you stay in synch with consumers' needs. Read More...

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Active Home Internet Users by Country, September 2006
Audience

Active Home Internet Users by Country, September 2006

20y Enid Burns

Active Home Internet Users by Country, September 2...

Growth in the number of home Internet users was incremental in September. Read More...

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Planning, the Behavioral Way
Data insights

Planning, the Behavioral Way

20y Andy Chen

Planning, the Behavioral Way

Rather than focus on behavioral targeting, perhaps we should develop behavioral planning. Read More...

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Web Analytics: Industry Trends
Analytics

Web Analytics: Industry Trends

20y Jason Burby

Web Analytics: Industry Trends

Taking the pulse of how businesses are using Web analytics. Read More...

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One Quarter of Consumer Electronics Purchases Researched Online
Audience

One Quarter of Consumer Electronics Purchases Researched Online

20y Enid Burns

One Quarter of Consumer Electronics Purchases Rese...

Of the $32.5 billion spent on CE products purchased in the last six months, 77 percent were influenced by online research. Read More...

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U.S. Mobile Web Adoption Slow
Data insights

U.S. Mobile Web Adoption Slow

20y Enid Burns

U.S. Mobile Web Adoption Slow

A lower percentage of Americans access the Internet on mobile devices than Europeans, though U.S. users frequent portals more often. Read More...

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Lessons From Shop.org 2006
Analytics

Lessons From Shop.org 2006

20y Jack Aaronson

Lessons From Shop.org 2006

Four important multichannel marketing takeaways. Read More

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Analytics Staffing
Actionable Analysis

Analytics Staffing

20y Shane Atchison

Analytics Staffing

What's the best way to allocate Web analytics resources? You've got several important decisions to make. Read More...

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The Deadly Duo: Spam and Viruses, September 2006
Data insights

The Deadly Duo: Spam and Viruses, September 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, September 2006

Hormel attempted to register 'spam' as a trademark; a malware distributor embeds Google Analytics in a virus to track his network. Read More...

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Behavioral Targeting Conversation Starters
Data insights

Behavioral Targeting Conversation Starters

20y Robin Neifield

Behavioral Targeting Conversation Starters

Eight key messages every new behavioral marketing candidate needs to hear. Read More...

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Privacy Versus Transparency
Analytics

Privacy Versus Transparency

20y Neil Mason

Privacy Versus Transparency

Google Analytics and privacy policies. Read More

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Broadband Grew 33 Percent Years' Time
Data insights

Broadband Grew 33 Percent Years' Time

20y Enid Burns

Broadband Grew 33 Percent Years' Time

Worldwide subscribers to broadband services reached 181 million in June. Read More...

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Advertising Placements by Industry and Top Sponsored Links, September 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, September 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, September 2006 Read More...

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Death of the Web Page
Analytics

Death of the Web Page

20y Bryan Eisenberg

Death of the Web Page

Why waste time with traffic acquisition when it's all about customer acquisition? Read More...

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Free Shipping and Handling Aren't Free
Actionable Analysis

Free Shipping and Handling Aren't Free

20y Heidi Cohen

Free Shipping and Handling Aren't Free

Five ways to ensure profitability. Read More

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Search and Behavioral Targeting: The Coming Storm
Data insights

Search and Behavioral Targeting: The Coming Storm

20y Anna Papadopoulos

Search and Behavioral Targeting: The Coming Storm

There's a lot more to search and behavioral targeting than you might think. Read More...

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Consumers Procrastinate Online Holiday Shopping
Audience

Consumers Procrastinate Online Holiday Shopping

20y Enid Burns

Consumers Procrastinate Online Holiday Shopping

The holiday shopping season is expected to run directly up to Christmas with online shoppers buying past the ground ship cutoffs. Read More...

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Top 50 Advertisers by Media Value in August, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in August, 2006

20y rumo

Top 50 Advertisers by Media Value in August, 2006

Top 50 Advertisers by Media Value in August, 2006 Read More...

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Web Analytics: Are People on Your Team Accountable?
Analytics

Web Analytics: Are People on Your Team Accountable?

20y Jason Burby

Web Analytics: Are People on Your Team Accountable...

Where Web metrics meet accountability. Read More...

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Is E-Mail Still Important?
Analytics

Is E-Mail Still Important?

20y Jack Aaronson

Is E-Mail Still Important?

Retailers are remembering just how many customer touchpoints they have at their disposal. Read More...

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