Where Are All the Good Online Ad Sales People?
Actionable Analysis

Where Are All the Good Online Ad Sales People?

20y Heidi Cohen

Where Are All the Good Online Ad Sales People?

How to find them, support them, and measure their performance. Read More...

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Marketers Require Better Tracking, Reporting
Ad Industry Metrics

Marketers Require Better Tracking, Reporting

20y Enid Burns

Marketers Require Better Tracking, Reporting

Marketers lack the tools they need to report on leads and conversions and to try out new marketing channels. Read More...

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Behavioral Targeting in the International Realm, Part 1
Data insights

Behavioral Targeting in the International Realm, Part 1

20y Anna Papadopoulos

Behavioral Targeting in the International Realm, P...

What's going on in behavioral marketing beyond the borders? Two of the major players in the space help us catch up. Read More...

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Web Analytics and Online Branding Metrics, Part 2
Analytics

Web Analytics and Online Branding Metrics, Part 2

20y Jason Burby

Web Analytics and Online Branding Metrics, Part 2

Five more ways to measure a brand's impact online. Read More...

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Bundled Services Gain Momentum
Audience

Bundled Services Gain Momentum

20y Enid Burns

Bundled Services Gain Momentum

Bundled phone, Internet, and TV packages increase stickiness and make consumers less likely to jump to a competitive service. Read More...

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Active Home Web Use by Country, March 2006
Audience

Active Home Web Use by Country, March 2006

20y Enid Burns

Active Home Web Use by Country, March 2006

Internet usage experienced a 2 percent growth in March. Read More...

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Creating Value
Analytics

Creating Value

20y Jack Aaronson

Creating Value

Testing reveals online conversion is more than "make 'em want it." Read More

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Earth Day Piques Interest in Environment-Related Searches
Audience

Earth Day Piques Interest in Environment-Related Searches

20y Enid Burns

Earth Day Piques Interest in Environment-Related S...

Earth-conscious day generates interest in the Web's environmental information. Read More...

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Teva.com: An E-commerce and Branding Case Study
Actionable Analysis

Teva.com: An E-commerce and Branding Case Study

20y Shane Atchison

Teva.com: An E-commerce and Branding Case Study

How an online footwear seller increased sales and brand loyalty through data analysis. Read More...

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Advertising Placements by Industry and Top Sponsored Links, March 2006
Ad Industry Metrics

Advertising Placements by Industry and Top Sponsored Links, March 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. Read More...

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Legitimate Behavioral Targeting vs. Spyware
Data insights

Legitimate Behavioral Targeting vs. Spyware

20y David Rittenhouse

Legitimate Behavioral Targeting vs. Spyware

How to know it when you see it. Read More

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The Ideal Web Analytics Tool
Analytics

The Ideal Web Analytics Tool

20y Neil Mason

The Ideal Web Analytics Tool

What's the best tool for analyzing Web data? The answer may surprise you. Read More...

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Blogosphere Doubles Every Six Months
Audience

Blogosphere Doubles Every Six Months

20y Enid Burns

Blogosphere Doubles Every Six Months

Over 75,000 new Weblogs are created every day, over half continue to be updated at least weekly after three months. Read More...

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In-Game Advertising to Continue Exponential Growth
Ad Industry Metrics

In-Game Advertising to Continue Exponential Growth

20y Enid Burns

In-Game Advertising to Continue Exponential Growth

The market value of in-game advertising is expected to grow fivefold by 2010. Read More...

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Conversion vs. Persuasion: What's Your Challenge?
Analytics

Conversion vs. Persuasion: What's Your Challenge?

20y Bryan Eisenberg

Conversion vs. Persuasion: What's Your Challenge?

Persuasion and conversion are two sides of the same coin. Let's clear up some misconceptions about the two. Read More...

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Print Brands Grow Online: What You Should Do About It
Actionable Analysis

Print Brands Grow Online: What You Should Do About It

20y Heidi Cohen

Print Brands Grow Online: What You Should Do About...

An online component to print media is no longer optional. How should publishers tackle the new medium and remain attractive to readers and advertisers...

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Top 50 Advertisers by Media Value in February, 2006
Ad Industry Metrics

Top 50 Advertisers by Media Value in February, 2006

20y rumo

Top 50 Advertisers by Media Value in February, 200...

Top 50 Advertisers by Media Value in February, 2006 Read More...

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Behavior: A Critical Filter in Target Segmentation
Data insights

Behavior: A Critical Filter in Target Segmentation

20y Andy Chen

Behavior: A Critical Filter in Target Segmentation

Sophisticated behavioral targeting requires advanced media planning. Solid segmentation helps establish the right foundation. Read More...

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Web Analytics and Online Branding Metrics
Analytics

Web Analytics and Online Branding Metrics

20y Jason Burby

Web Analytics and Online Branding Metrics

How do you measure brand online? What are the KPIs for branding effectiveness? Read More...

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Smothering Me With Customer Service
Analytics

Smothering Me With Customer Service

20y Jack Aaronson

Smothering Me With Customer Service

You can kill them with kindness. Some companies drive away customers because of their customer service. Read More...

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Conversion Funnel 2.0
Actionable Analysis

Conversion Funnel 2.0

20y Shane Atchison

Conversion Funnel 2.0

The standard e-commerce conversion funnel? Throw it out. It's dead. Read More...

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Forrester: Few Have Ever Heard a Podcast
Audience

Forrester: Few Have Ever Heard a Podcast

20y Zachary Rodgers

Forrester: Few Have Ever Heard a Podcast

A mere one percent of connected North Americans listen to podcasts on a regular basis. Read More...

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Gaming is for Grown-Ups
Audience

Gaming is for Grown-Ups

20y Enid Burns

Gaming is for Grown-Ups

Adults spend more time playing computer and video games than teens. Read More...

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Target Behavior on the Site Level
Data insights

Target Behavior on the Site Level

20y David Rittenhouse

Target Behavior on the Site Level

Technology use itself is a targetable behavior. Read More...

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Data Integration, Part 2: Micro Integration
Analytics

Data Integration, Part 2: Micro Integration

20y Neil Mason

Data Integration, Part 2: Micro Integration

What's the bestway to integrate Web analytics data with other forms of data? Last of a two-part series. Read More...

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Newspaper Sites Gain Audience
Audience

Newspaper Sites Gain Audience

20y Enid Burns

Newspaper Sites Gain Audience

Unique visits to newspaper Web sites spiked 21 percent in 2005. Read More...

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Global Internet Adoption Slows While Involvement Deepens
Audience

Global Internet Adoption Slows While Involvement Deepens

20y Enid Burns

Global Internet Adoption Slows While Involvement D...

Internet adoption remains slow in North America while other countries continue to grow to saturation levels. Read More...

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