A survey from the Direct Marketing Association suggests that marketers are running their sites profitably, cashing in on either sales or lead-generati...
View articleThere's hard data, and then there's the human factor. Measuring success and improving results means knowing how to assess both tangible and intangible...
View articleThe imminent U.S. filing deadline pushes traffic to filing and info sites. Read More...
View articleAuthor examines 2000 Arizona Democratic primary that was first to use Web. Read More...
View articleShopping for a tech solution and feel like you don't speak the language? Here are some plain-English questions to ask the vendors. Read More...
View articleDespite what you'll hear from some industry pundits, the CRM craze has officially come to an end. Read More...
View articlePatients want to communicate with their doctors online and they are willing to pay for it. But until reimbursement issues are perfected, physicians wo...
View articleU.S. Web site managers will technologically fortify their sites through 2002, emphasizing internal initiatives, rather than customer-visible features....
View articleRather than competing with mainstream media for ad dollars, the Webmight serve as a valuable add-on to traditional media buys. Read More...
View articleMarketers that used e-mail promotions and other online advertising methods found a positive impact on sales, customer retention, and brand awareness. ...
View articleWireless users want relevant and up-to-date content on their handheld devices but don't waste their time – or their minutes. Read More...
View articleBy trying to become an upsell machine, Yahoo! is becoming less like a media company and more like a direct marketer. Read More...
View articleA report from Datamonitor predicts that by 2004, revenues derived from gaming software will rise 22 percent from 2001, and consoles will lead the way....
View articleinternet.com's ServerWatch reports on surveys that examine the number and types of servers being used to power the Internet. Check the results of the ...
View articleYou're marketing your entire business. If something's not working, do you fix the symptoms or cure the disease? Read More...
View articleLike most things tech-related, the worldwide PDA market slowed considerably in 2001 after several years of rapid growth. Read More...
View articleThe worldwide Web conferencing market generated $266 million in revenue in 2001, according to Frost & Sullivan, and could reach as much as $2 billion ...
View articleJack learned -- the hard way -- customers may think you're personalizing content when you're not. Read More...
View articleNielsen//NetRatings' MarketView study shows off the top searchengines, and sites for apparel/beauty; automotive; hardwaremanufacturers; finance, insur...
View articleA Pew study revealed that 68 million Americans access governmentWeb sites, a sharp increase from 40 million in March 2000. Read More...
View articleMany e-businesses will make the most of what they have, rather than buying new, cites a Forrester survey. Read More...
View articleWith more than half of the domestic U.S. workforce going mobile by 2006, the need for wireless data/internet (WDI) solutions that propel wireless devi...
View articleWant customer metrics? ROI measurement? Effectiveness models? Think again. Read More...
View articleIndependent ISPs are not going to sit back while larger rivals corner the market on new services, according to a report by INT Media Research. Read Mo...
View articleWho runs your business, you or your technology? Are your projects wired for simplicity? Read More...
View articleWeb sites are making greater attempts to guard the vast amounts of collected personal and e-mail information. Read More...
View articleWhy do businesses spend a fortune enticing people to become customers, then shun those same people once they are customers? The causes -- and the cure...
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