Brits are barely watching TV any more, and the decline is part of a general European trend says a recent report by IHS. Why? Previous TV viewers are n...
View articleA new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still mo...
View articleA report by The Internet Advertising Bureau UK and UK Online Measurement Company has revealed that the average Brit spends two hours 51 minutes per da...
View articleDiscount retailer Poundland launched its first transactional site this week, following rivals such as Poundworld into ecommerce. It's an interesting ...
View articleGordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...
View articleGoogle has responded to the European Commission’s (EC) accusations that it is anti-competitive in its shopping search results. Read More...
View articleUsing proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleWhen updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...
View articleMobile is a tremendous force in ecommerce. If you don't believe us, read over these full-bodied facts from CJG, presented in one handy infographic. Re...
View articleAlibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Read More...
View articleOne third of marketers in Europe and North America say their ability to analyse data to create personalised experiences is poor or very poor. It's a s...
View articleThe percentage of online sales completed through mobile devices may have reached a plateau, according to new research. The latest data from IMRG and C...
View articleYouTube and Vevo have said that they will show clear age ratings on music videos as part of a government backed scheme to prevent children viewing uns...
View articleWe spoke to Merinda Peppard, EMEA marketing director of Hootsuite, about the changing role of social media in digital marketing, and what strategies b...
View article"Your customers have you in the palm of their hands" says this new infographic from Dynatrace, which looks at the importance of the omnichannel custom...
View articlePracticology has released the findings from six months of research into retailers’ email marketing campaigns. Conclusions? There's substantial room fo...
View articleHaving difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...
View articleChinese online shoppers are increasingly buying products on overseas sites, says new research from Taobao. Read More...
View articleTremor Video's latest infographic outlines research findings from the second quarter of 2015, to help advertisers and publishers grappling with consum...
View articleA new survey carried out by Pew Research Centre has revealed that 36% of smartphone owners report using messaging apps including WhatsApp, Kik or iMes...
View articleThis week's unmasked marketer is Jenna Tiffany, Digital Marketing Strategist at Communicator, who loves her her puppy Archie, and cringes when the buz...
View articleBetween 1991 and 2014, the percentage of women in tech decreased from 37% to 26% in the United States. Why is this? Take a look at this infographic to...
View articleIn marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...
View articleCracking “the shopper genome” is key to revenue increase, advises consulting firm McKiney in a recent blog post. Read More...
View articleFrom Gangnam Style to the Harlem Shake: Check out 15 social media trends that have defined the millennial generation. Read More...
View articleLast week, Google announced it's new parent company 'Alphabet' - a fitting name, considering the company has a business, project or product for each l...
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