Ford is driving forward with a social-first marketing strategy, as the car maker continues to shift away from a model “primarily of media relations” t...
View articleUp to 31% of eCommerce site revenues were generated from personalised product recommendations during Q4 2014, a new study suggests. Read More...
View articleEveryone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires ...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleFor something a little different, here is a poem about big data. Sometimes when you step away from the problem, the answer will suddenly become clear....
View articleExtending our focus on programmatic, we asked expert Edwin Lee, VP of Strategic Accounts at MediaMath, his views on the industry's favourite buzzword ...
View articleThere's often a myth that perpetuates local marketing - to avoid digital. NOPE. As smartphone adoption rises alongside social, traditional methods hav...
View articleIn this increasingly mobile, data-driven marketing world, what do marketers need to do to build the ultimate data cloud? Read More...
View articleCompanies behind cold calling could face fines of up to £500,000 under changes to the law being made by the government. Will the government’s move pro...
View articleAn innovative Unilever digital effort, aimed at lighting up "media dark" rural Indian populations via mobile, has been crowned the world's best market...
View articleBrands should make it easier for consumers to complain about their one-to-one marketing, and even encourage them to do so, in a bid to earn greater co...
View articleWith a plethora of social tools consuming consumers, standing out can be tricky. It's never been more important to dazzle users' attention spans into ...
View articleThe gold-encrusted advertising premium of the film industry’s premier event comes attached with a golden price tag, a Forbes report proves - but why? ...
View articleTwitter users can trigger a camera by tweeting #Tweetcam complete with the @Burberry Twitter handle. Burberry will then tweet each picture back to the...
View articleFacebook has launched an advertising offensive in the UK in a bid to promote the “connections and the different kinds of friendship that enrich our li...
View articleThere are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...
View articleThis week's unmasked marketer is Ash Bendelow, MD at Brave, who employs an innovative alarm system, looks forward to an internet bill of rights and cr...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleThere are a so many social media statistics floating around on the internet, the large majority of which are out of date and out of context. Check out...
View articleThe latest .rising leaders post comes from Max Pepe, Head of Clickwork7, who explores how marketers should instil sincerity and implant trust into you...
View articleThere is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it...
View articleIn the age of social, we’re all looking to make our tweets fly higher and higher, and researchers at Cornell University may well have cracked the vira...
View articleZoopy's eye-catching infographic about mobile video is packed full of insightful data. One amazing example: on demand video has increased by 99%. Read...
View articleKrispy Kreme has apologised after a dodgy half-term branding faux pas echoed the notorious US hate group the Ku Klux Klan. Read More...
View articleThe year 2015 will mark a major milestone in British advertising, with digital spend tipped to account for more than half of the £8bn market. The firs...
View articleWhat is branding? David Brier at Fast Company describes its magic for you, so make sure to take notes. Apparently...simplicity is power. Read More...
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