eBay voted most popular retailer on mobile, reveals Ofcom
Disruptive MarTech

eBay voted most popular retailer on mobile, reveals Ofcom

12y Huw Jenkins

eBay voted most popular retailer on mobile, reveal...

The online marketplace beat others such as Argos, Tesco and John Lewis - with Ofcom finding that eBay had a mobile reach of 34%. Read More...

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PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears
Asia

PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

12y Yuyu Chen

PayPal: Online Shopping in Singapore to Hit $3.5B ...

In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...

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4 ways to get traffic to your new website (Infographic)
Insights

4 ways to get traffic to your new website (Infographic)

12y Huw Jenkins

4 ways to get traffic to your new website (Infogra...

You've got a great idea, you've built a beautiful website to support it and everything looks shiny and new - but how do you get the world to see it? R...

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Do Your Analytics Make Any Difference?
Analytics

Do Your Analytics Make Any Difference?

12y Neil Mason

Do Your Analytics Make Any Difference?

Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way d...

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Why should western brands pay attention to WeChat?
Disruptive MarTech

Why should western brands pay attention to WeChat?

12y Huw Jenkins

Why should western brands pay attention to WeChat?

WeChat is often cited as WhatsApp’s familiar Chinese cousin, however with wider functionality and almost 400m active users (and growing) western brand...

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Former Google marketing chief launces fintech start-up
Insights

Former Google marketing chief launces fintech start-up

12y Huw Jenkins

Former Google marketing chief launces fintech star...

Dan Cobley is ending his eight-year stint at Google to launch Brightbridge Capital, a London-based financial technology incubator in partnership with ...

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.rising leaders: What can the IT sector teach FMCG & retail about social media?
Headline News

.rising leaders: What can the IT sector teach FMCG & retail about socia...

12y Olivier Choron

.rising leaders: What can the IT sector teach FMCG...

In his latest .rising leaders post, Olivier Choron argues that the IT industry is not only leading the way in terms of computing innovation, but also ...

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What Visitors Want: 13 Tools for Collecting Feedback on Your Site
Acquisition

What Visitors Want: 13 Tools for Collecting Feedback on Your Site

12y Tim Ash

What Visitors Want: 13 Tools for Collecting Feedba...

One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow y...

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Which marketing channel gives you the most bang for your click?
Insights

Which marketing channel gives you the most bang for your click?

12y Leighann Morris

Which marketing channel gives you the most bang fo...

Which marketing channel gets the most visitors? We've found the most concise industry data this year. Read More...

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Search advertising spend up 24% in Europe (Infographic)
Insights

Search advertising spend up 24% in Europe (Infographic)

12y Huw Jenkins

Search advertising spend up 24% in Europe (Infogra...

Kenshoo's latest research finds that quarterly search advertising spend is up 23% - noting that in the UK 38% of all paid search clicks during the qua...

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RelateIQ – Tinder for Sales Reps Looking to Hook Up?
Analytics

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

12y Rand Schulman

RelateIQ – Tinder for Sales Reps Looking to Hook U...

Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the indus...

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Innovative Malibu campaign creates summer dialogue through mobile targeting
Acquisition

Innovative Malibu campaign creates summer dialogue through mobile targeting

12y Huw Jenkins

Innovative Malibu campaign creates summer dialogue...

Using a combination of Millennial Media’s data and video technologies, Malibu will be able to target men and women in the UK aged 18-34, across music ...

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How much do data brokers think your personal data is worth? (Infographic)
Insights

How much do data brokers think your personal data is worth? (Infographic)

12y Huw Jenkins

How much do data brokers think your personal data ...

We are walking, talking cookies preyed upon from an estranged yet visually familiar internet stock exchange that mysteriously haunts our every online ...

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]
Data insights

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

12y Yuyu Chen

Digital Marketing Performance Increasingly Affects...

The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketi...

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App Marketing Costs Continue to Rise
Ad Industry Metrics

App Marketing Costs Continue to Rise

12y Mike O'Brien

App Marketing Costs Continue to Rise

According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How s...

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Twitter records £86m loss despite user growth
Disruptive MarTech

Twitter records £86m loss despite user growth

12y Huw Jenkins

Twitter records £86m loss despite user growth

A large surface area doesn’t seem to be speeding up Twitter’s digestion of profits – as their latest set of financial results record an £86m loss, yet...

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I Say It's "Daytah," You Say It's "Dahtah"
Analytics

I Say It's "Daytah," You Say It's "Dahtah"

12y Jim Sterne

I Say It's "Daytah," You Say It's "Dahtah"

A poem about the merits of data, and whether it should be treated as a plural word or a singular entity. Can marketers agree on how to treat the word ...

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Advanced Analytics: Coming Soon to a Marketing Department Near You!
Analytics

Advanced Analytics: Coming Soon to a Marketing Department Near You!

12y Pelin Thorogood

Advanced Analytics: Coming Soon to a Marketing Dep...

Advanced analytics can help marketing teams better understand consumer behavior across channels, tailor marketing campaigns, and determine how best to...

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How to sculpt tweets for maximum engagement (Infographic)
Insights

How to sculpt tweets for maximum engagement (Infographic)

12y Huw Jenkins

How to sculpt tweets for maximum engagement (Infog...

Take a look at this great infographic from The Media Octopus to find out how to carve the most engaging tweet out of 140 characters. Read More...

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To Trigger or Target; That Is the Question
Acquisition

To Trigger or Target; That Is the Question

12y Nathan Richter

To Trigger or Target; That Is the Question

A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a ...

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.rising leaders: 5 things we've learnt about content marketing
Headline News

.rising leaders: 5 things we've learnt about content marketing

12y Jon Hulme

.rising leaders: 5 things we've learnt about conte...

Our second .rising leaders feature comes from Jon Hulme, Managing Director and co-founder of Contentive, a fast growing b2b publisher - responsible fo...

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Connecting Data With the Analytics Selfie
Analytics

Connecting Data With the Analytics Selfie

12y Marshall Sponder

Connecting Data With the Analytics Selfie

Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...

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13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)
Asia

13 Metrics to Watch If Your Business Depends on Network Effects (Part 2)

12y Kristin Low

13 Metrics to Watch If Your Business Depends on Ne...

This is part two in a two-part series dedicated to helping businesses grow using a data-driven approach to network effects-based business models. Read...

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Merry summer: Why online retailers should prepare for Christmas
Insights

Merry summer: Why online retailers should prepare for Christmas

12y Huw Jenkins

Merry summer: Why online retailers should prepare ...

The sun’s out, but it’s not so long until the season is gobbled up under a snow drift and sleigh bells ring once again. Online retailers should pay at...

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A 217% Lift Every Content Marketer Should Be Getting, But Will You?
Analytics

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

12y Bryan Eisenberg

A 217% Lift Every Content Marketer Should Be Getti...

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...

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Hotels seek brides for business on Pinterest
Disruptive MarTech

Hotels seek brides for business on Pinterest

12y Huw Jenkins

Hotels seek brides for business on Pinterest

Pinterest – a tool basically dominated by bridezillas harpooning ambitious blueprints onto digital mood-boards – is being used by hotels to track dow...

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Mail Online ad revenue rockets 46%
Insights

Mail Online ad revenue rockets 46%

12y Huw Jenkins

Mail Online ad revenue rockets 46%

The infuriatingly addictive Mail Online has seen its ad revenues climb 43% - propping up the groups' fledgling print additions which felt a 5% slip in...

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