Facebook Claims More Than Half of Social Logins [Study]
Audience

Facebook Claims More Than Half of Social Logins [Study]

12y Mike O'Brien

Facebook Claims More Than Half of Social Logins [S...

Social infrastructure company Gigya's quarterly social login report finds that Facebook accounts for more than half of social logins, and a whopping 6...

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US app usage nearly doubles in 2 years
Insights

US app usage nearly doubles in 2 years

12y Leighann Morris

US app usage nearly doubles in 2 years

This chart shows the number of apps that consumers own and the amount of free time per month. Read More...

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The era of data-driven marketing (Infographic)
Insights

The era of data-driven marketing (Infographic)

12y Huw Jenkins

The era of data-driven marketing (Infographic)

This infographic from Econsultancy - in association with Lynchpin - found that there is an analytics skills gap which is getting in the way of success...

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Celebrating the Commonwealth: The best creative campaigns
Acquisition

Celebrating the Commonwealth: The best creative campaigns

12y Huw Jenkins

Celebrating the Commonwealth: The best creative ca...

To celebrate the opening of the much anticipated Glasgow 2014 Commonwealth Games we've taken a look at some of the best creative output from across t...

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Analyzing Competitive SEO Placement and Identifying the Value of SEO Opportunity
Analytics

Analyzing Competitive SEO Placement and Identifying the Value of SEO Opport...

12y Mark Ryan

Analyzing Competitive SEO Placement and Identifyin...

When searching for ways to improve your website or digital campaign, analyzing the effectiveness of your site's SEO can be a good place to start. Here...

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Content Marketing, Native Advertising, and the Limits of Programmatic
Data insights

Content Marketing, Native Advertising, and the Limits of Programmatic

12y Ben Plomion

Content Marketing, Native Advertising, and the Lim...

While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...

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Finding Comparable Tools to Google’s in China
Actionable Analysis

Finding Comparable Tools to Google’s in China

12y Eddie Choi

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...

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Microsoft confirms 18,000 jobs axed in Nokia cull
Insights

Microsoft confirms 18,000 jobs axed in Nokia cull

12y Leighann Morris

Microsoft confirms 18,000 jobs axed in Nokia cull

Microsoft said the plans to "eliminate" up to 18,000 jobs worldwide come as part of efforts to simplify the company's operations and cut costs. Read M...

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How to make the most of display ad metrics
Disruptive MarTech

How to make the most of display ad metrics

12y Katy Menczer

How to make the most of display ad metrics

How do you monitor the performance of your display ads? Is your way the best way, or could you be missing a trick? Check out this handy guide to make ...

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Media Optimizations Made Easy
Actionable Analysis

Media Optimizations Made Easy

12y Robert Miller

Media Optimizations Made Easy

A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...

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Sadvertising: Why making people cry works
Insights

Sadvertising: Why making people cry works

12y Leighann Morris

Sadvertising: Why making people cry works

Marketers: People's tears are your gold. Read More

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European cross-border e-commerce worth £90bn by 2018
Insights

European cross-border e-commerce worth £90bn by 2018

12y Huw Jenkins

European cross-border e-commerce worth £90bn by 20...

As digital commerce continues to capture consumer activity, cross-border demand continues to soar across Europe. Read More...

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How do fashion brands socially interact?
Disruptive MarTech

How do fashion brands socially interact?

12y Huw Jenkins

How do fashion brands socially interact?

Fashion is all about being seen and being heard – and in today’s world, social media is a global-sized champagne reception darling. Read More...

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Global Facebook ad spend up by 50%
Insights

Global Facebook ad spend up by 50%

12y Huw Jenkins

Global Facebook ad spend up by 50%

Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo. Read More...

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New Adap.tv Patent Ties Sales to Specific TV Ads
Data insights

New Adap.tv Patent Ties Sales to Specific TV Ads

12y Mike O'Brien

New Adap.tv Patent Ties Sales to Specific TV Ads

With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Re...

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Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition
Data insights

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

12y Yuyu Chen

Twitter Dives Deeper Into E-Commerce With CardSpri...

The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...

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7 email metrics you should be tracking (Infographic)
Insights

7 email metrics you should be tracking (Infographic)

12y Huw Jenkins

7 email metrics you should be tracking (Infographi...

Take a look at this infographic from The Data Octopus, mapping out the seven key metrics you should be tracking to get the most success from the chann...

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Mobile Wallets Drive 40 Percent of Payment Activity
Ad Industry Metrics

Mobile Wallets Drive 40 Percent of Payment Activity

12y Mike O'Brien

Mobile Wallets Drive 40 Percent of Payment Activit...

Studies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...

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iOS dominates UK mobile commerce
Insights

iOS dominates UK mobile commerce

12y Huw Jenkins

iOS dominates UK mobile commerce

The survey of 1,000 UK adults who own smartphones and tablets reveals that 66% of iPhone users are making purchases via mobile sites at least once a m...

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Jobs board urges digital industry to hire more graduates to satisfy 'soaring' demand
Insights

Jobs board urges digital industry to hire more graduates to satisfy 'soarin...

12y Huw Jenkins

Jobs board urges digital industry to hire more gra...

Bubble Jobs reported a 22% increase in junior/graduate-level candidates signing up to the site in Q2 compared with the same period last year. Read Mor...

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Your Job Is Impossible
Analytics

Your Job Is Impossible

12y Jim Sterne

Your Job Is Impossible

The job of a digital analyst is incredibly difficult - and a paper from Google and Microsoft drives that point home, with a focus on the near impossib...

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The First Month in Start-Up/SME Marketing (Part 3)
Analytics

The First Month in Start-Up/SME Marketing (Part 3)

12y Parth Mukherjee

The First Month in Start-Up/SME Marketing (Part 3)

Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content...

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.rising leaders: Are social media teams shrinking or changing?
Headline News

.rising leaders: Are social media teams shrinking or changing?

12y Olivier Choron

.rising leaders: Are social media teams shrinking ...

In our inaugural .rising leaders article, Olivier Choron, CEO and founder of purechannelapps, draws on his expertise in the realm of social to reflect...

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Will the New gTLDs Spur Digital Innovation Away From the Home Page?
Data insights

Will the New gTLDs Spur Digital Innovation Away From the Home Page?

12y Jennifer Wolfe

Will the New gTLDs Spur Digital Innovation Away Fr...

With the acquisition of new top-level domains, many brands are forced to think about how to reinvent their Web experience. Will this be the push they ...

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Google dominates global ad revenue shares as Yahoo plummets
Insights

Google dominates global ad revenue shares as Yahoo plummets

12y Huw Jenkins

Google dominates global ad revenue shares as Yahoo...

The global digital ad market has been ranked according to the amount of dollars invested by digital advertisers worldwide, putting Google on top of th...

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Sequencing Ads More Effective Than Call-to-Action Messages [Study]
Data insights

Sequencing Ads More Effective Than Call-to-Action Messages [Study]

12y Yuyu Chen

Sequencing Ads More Effective Than Call-to-Action ...

A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can...

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Are you happier without Facebook? 18,000 slam door on tool for 99 days in counter-experiment
Acquisition

Are you happier without Facebook? 18,000 slam door on tool for 99 days in c...

12y Huw Jenkins

Are you happier without Facebook? 18,000 slam door...

In response to Facebook's creepy mood experiment involving some 700,000 unwitting users, a new initiative has launched an experiment of its own -- det...

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