New data revealed in the annual Brand Finance Global 500 has found Ferrari to be the world's most 'powerful' brand in terms of indicators such as desi...
View articleCheck out this cool infographic from the team at Saxum that reveals the exciting everyday happenings of the social media world. Read More...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleHow do you measure the ROI of analytics? As with all ROI calculations, we need to understand what the investment levels are and then what the returns ...
View articleNielsen's The Digital Consumer 2014 report reveals that consumers are using more digital devices to stay connected today, and Hispanics are ahead of t...
View articleContent marketing remains the name of the game over the next 12 months it seems, with the latest Marketing Budgets Report 2014 from Econsultancy and R...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleAs more and more companies look to make technology and digital marketing a central part of their business, research has revealed professionals with ad...
View articleWhether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Rea...
View articleAccording to new research conducted by Nielsen, 56% of SMEs believe that their use of Twitter helps drive website traffic, with 80% saying they would ...
View articleA look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...
View articleAs more and more fashion-forward folk descend on the busy streets of London for Fashion Week, we've found a great infographic from the guys at Millenn...
View articleAccording to the results of the #socialis project from cyber-bullying charity The Cybersmile Foundation, nearly half of UK social media users believe ...
View articleContent marketing through photos is a win-win-win (for consumers, advertisers, and publishers) model that delivers tremendous value to the entire mark...
View articleNew research carried out by the guys at MICROS has revealed that last year saw an impressive 50.2% of UK digital retailers respond to direct tweets fr...
View articleTake a look at this awesome infographic from the guys at Reach Local, which analyses the seven most popular types of social media users and offers tip...
View articleRecent data released by hibu has revealed the danger that UK small and medium-sized enterprises may face if they refuse to update their websites and e...
View articleExamples of the meme "What my clients think I do, what my boss thinks I do, what I think I do, what I really do," as adapted for the life of a digital...
View articleAs Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...
View articleA new whitepaper created by the guys at txtNation has revealed the increasing popularity of SMS marketing among brands looking to connect directly wit...
View articleIt's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
View articleYou need to deliver the type of numbers that speak to the boss in the right way. Consider these three factors to get buy-in and avoid wasting your mar...
View articleFacebook may crumble under the weight of its own domination as young US teens seek out and select more filtered social media tools, a new report has s...
View articleMarketers need to start speaking to customers in real time, meaning they need to understand what shoppers are thinking at the moment they open your em...
View articleTake a look at this great infographic from the team at Eventility, which examines the importance of social media strategy in enhancing the popularity ...
View articleVisibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
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