SES NY 2012 Live Blog: Automating Social Media
Automation

SES NY 2012 Live Blog: Automating Social Media

14y Anna Maria Virzi

SES NY 2012 Live Blog: Automating Social Media

At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms. Read More...

View article
Balancing Technology and People: 3 Essential Elements
Automation

Balancing Technology and People: 3 Essential Elements

14y Stacie Levy

Balancing Technology and People: 3 Essential Eleme...

Look inward and assess your company's strength, alignment, and concentration to determine how well your people and technology resources are structured...

View article
6 Tips for Using Propensity Models to Improve Response and Revenue
Automation

6 Tips for Using Propensity Models to Improve Response and Revenue

14y Stephanie Miller

6 Tips for Using Propensity Models to Improve Resp...

Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Read More...

View article
Request for Proposal: How to Make the Most of It
Automation

Request for Proposal: How to Make the Most of It

14y Stacie Levy

Request for Proposal: How to Make the Most of It

How to develop a scoring system to evaluate marketing automation providers. Read More...

View article
4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success
Automation

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Succes...

14y Stephanie Miller

4 Ways to Leverage Major 2012 Trends for Higher In...

Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Read More...

View article
4 Yoga Lessons to Apply to Your Marketing Practice in 2012
Automation

4 Yoga Lessons to Apply to Your Marketing Practice in 2012

14y Stacie Levy

4 Yoga Lessons to Apply to Your Marketing Practice...

Yoga, like your career, is about progress and not perfection. Read More...

View article
The Engagement Experience: Now Engineered by Marketers
Automation

The Engagement Experience: Now Engineered by Marketers

14y Stephanie Miller

The Engagement Experience: Now Engineered by Marke...

What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Read More...

View article
What Marketing Automation Tool Is Right for You?
Automation

What Marketing Automation Tool Is Right for You?

14y Stacie Levy

What Marketing Automation Tool Is Right for You?

Five key considerations when selecting a marketing automation provider for your company. Read More...

View article
Checklist: Are You Ready for Integrated Marketing?
Automation

Checklist: Are You Ready for Integrated Marketing?

14y Stephanie Miller

Checklist: Are You Ready for Integrated Marketing?

The seven questions you should ask yourself to determine your readiness for integrated marketing. Read More...

View article
Taking the First Steps Toward B2B Marketing Automation
Automation

Taking the First Steps Toward B2B Marketing Automation

14y Stacie Levy

Taking the First Steps Toward B2B Marketing Automa...

With so many ways to reach out to current and potential customers, an automation tool that integrates your marketing efforts with your CRM system is k...

View article
Achieve Data-Driven Customer Connections in Email Marketing
Automation

Achieve Data-Driven Customer Connections in Email Marketing

14y Stephanie Miller

Achieve Data-Driven Customer Connections in Email ...

The key to connecting with customers and reaching the inbox is engagement. Read More...

View article
3 More Questions That Marketing Automation Technology Can Help You Answer
Automation

3 More Questions That Marketing Automation Technology Can Help You Answer

14y Stacie Levy

3 More Questions That Marketing Automation Technol...

As customers increasingly turn to the web to make purchase decisions, consider these factors. Read More...

View article
What SMS Will Bring You: Reach and Revenue
Automation

What SMS Will Bring You: Reach and Revenue

14y Stephanie Miller

What SMS Will Bring You: Reach and Revenue

Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Read More...

View article
Are We Ready for What's New in Marketing Automation?
Automation

Are We Ready for What's New in Marketing Automation?

14y Stephanie Miller

Are We Ready for What's New in Marketing Automatio...

The future of marketing automation needs to be making marketing simpler, but more powerful. Read More...

View article
2 Key Questions That Marketing Automation Technology Can Help You Answer
Automation

2 Key Questions That Marketing Automation Technology Can Help You Answer

15y Stacie Levy

2 Key Questions That Marketing Automation Technolo...

How to assess your team's use of automation tools. Read More...

View article
Does Synergy Always Mean Opportunity?
Automation

Does Synergy Always Mean Opportunity?

15y Stephanie Miller

Does Synergy Always Mean Opportunity?

Five factors to help prioritize the opportunities to expose each brand to new, known audiences. Read More...

View article
7 Marketing Management Problems That Tech Can Solve
Automation

7 Marketing Management Problems That Tech Can Solve

15y Stephanie Miller

7 Marketing Management Problems That Tech Can Solv...

Are you able to show meaningful optimization results today? Technology could make the difference. Read More...

View article
Lather, Rinse, and Repeat: Learning From Email Marketing Testing
Automation

Lather, Rinse, and Repeat: Learning From Email Marketing Testing

15y Stephanie Miller

Lather, Rinse, and Repeat: Learning From Email Mar...

Take a much more customer-centric approach by honoring permission carefully, taking time to customize content, and testing things like subject lines. ...

View article
10 Steps to Use Social Media for B2B Lead Generation
Automation

10 Steps to Use Social Media for B2B Lead Generation

15y Stephanie Miller

10 Steps to Use Social Media for B2B Lead Generati...

How to get more leads without blatant self-promotion or ruining your online reputation. Read More...

View article
Is CRM Marketing Too Old School for Social?
Automation

Is CRM Marketing Too Old School for Social?

15y Stephanie Miller

Is CRM Marketing Too Old School for Social?

Three ways to start to track your social marketing and tie it to the CRM database. Read More...

View article
It's All Still Baking in Europe on the Use of Cookies
Automation

It's All Still Baking in Europe on the Use of Cookies

15y Stephanie Miller

It's All Still Baking in Europe on the Use of Cook...

Five things marketers should prepare for in order to comply with the new EU privacy regulations. Read More...

View article
Process and People Alignment Is Key to Automation Success
Automation

Process and People Alignment Is Key to Automation Success

15y Stephanie Miller

Process and People Alignment Is Key to Automation ...

Sometimes the biggest benefits of marketing software come from the commitment to optimize and the good management of the technology. Read More...

View article
Listening Is Not a CRM Exercise
Automation

Listening Is Not a CRM Exercise

15y Stephanie Miller

Listening Is Not a CRM Exercise

Five options for marketers who want to tap social sentiment for direct marketing outreach. Read More...

View article
Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

15y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

View article
Rise of the Machines
Automation

Rise of the Machines

15y Chris O'Hara

Rise of the Machines

Where do people fit into a world that promises endless media automation? Read More...

View article
Organizational Marketing Is More Than Just a Committee
Automation

Organizational Marketing Is More Than Just a Committee

15y Stephanie Miller

Organizational Marketing Is More Than Just a Commi...

Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...

View article
Governance Rules That Set You Free
Automation

Governance Rules That Set You Free

15y Stephanie Miller

Governance Rules That Set You Free

Shape your governance strategy around customer experience and engagement and you will find that a little less can go a long way. Read More...

View article
1 11 12 13 14