With the Internet of Things, change is not only imminent - it's armed and dangerous. Here's why. Read More...
View articleGreater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleCanadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studi...
View articleCatch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, C...
View articleCharity:water is known for beautiful content that is easily shared, but the non-profit turned to content discovery platform Outbrain recently to help ...
View articleAt a time when consumers are overwhelmed by banners and emails touting specials, discounts, free shipping, and Cyber Monday sales that go on for weeks...
View articleWhat will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...
View articleA roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...
View articleLouis Vuitton is using Aesop’s legendary golden goose to demo its 2013 holiday offerings in an interactive game. Read More...
View articleWelch's Pass the Glass effort seeks to amass as many Vine videos as possible, which it is joining together on PasstheGlass.Welchs.com. Read More...
View articleFedEx has created holiday-themed videos to get the word out about its new flat rate offering. Read More...
View articleApplebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an intera...
View articleThe advent-calendar-like Facebook app includes what the brand calls “28 perfect gift ideas.” Read More...
View articleApple has acquired Twitter analytics company Topsy in their second acquisition in as many weeks. The WSJ reports the deal was worth $200 million. Read...
View articleDigital marketing can be cost-effective, but to make it really efficient, consider these trends that are likely to dominate. Read More...
View articleRather than hiding bad gifts and ugly Christmas sweaters, Jack Daniel's says consumers should instead photograph their awful gifts and share them acro...
View articleCentury 21's song released on YouTube, iTunes and Vimeo is the latest real-time marketing effort from the residential real estate brand. Read More...
View articleFour Seasons Hotels and Resorts has four boards with Pinterest’s new Place Pins, to help travelers in trip planning and local content discovery. Read ...
View articleIn the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...
View articleTwo digital campaigns this holiday season –- Yourope and #LookUp –- use technology to engage consumers and bring a bit of magic back to flying, accord...
View articleManischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especi...
View articleCapital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as ...
View articleA new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple pur...
View articleEmail triage now happens on the go, as users sort and clean out inboxes while shopping, during a meeting, while at dinner or at a stop light (don't do...
View articleKohl's let viewers vote on how to Get Jennifer There - to the AMAs - in an innovative campaign that could point the way for other brands to integrate ...
View articleCatch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Read More...
View articleConsider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Read More...
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