The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
View articleMy digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...
View articleThe Mammogram Monologues program invites women to share their mammogram stories on Facebook, Twitter and Instagram to make them more comfortable with ...
View articleTaking the time needed to better assess the moves you make with your campaign may help you take some of the rashness out of the decision process, but ...
View articleGoogle has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and ...
View articleMoët & Chandon's campaign asks consumers to share celebratory moments on Instagram, Tumblr and Twitter. Read More...
View articleThe Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Read More...
View articleAs marketers, we all have goals. In the beginning, we set arbitrary measures to work against, then refine our goals as we get more data. At what point...
View articleJetBlue's one-day Twitter promotion rewarded followers while driving bookings on Halloween. Read More...
View articleStylewhile is an iPad app that, for now, allows Saks shoppers to virtually try on designer clothes before purchase. Read More...
View articleColumnist Anna Papadopoulos reflects on her journey from upstart print journalist into media planning, in the age the digital opportunity truly came t...
View articleAs networks, publishers, and ad agencies compete for media dollars, one might think this a case of "us against them." Digital content can require a he...
View articleCheetos latest digital campaign lets users virtually toilet paper the site of their choice. Read More...
View articleDuane Clare, design director of Microsoft.com, shares insight and advice on making responsive design work. Learn about the tools and processes require...
View articleSocial technology is heralding a new wave of consumerism and this has startling implication to brands. Your consumer is not just ditching you, they're...
View articleEstee Lauder’s new social campaign encourages people to create “circles of strength” among friends and family that motivate them to take concrete brea...
View articleWendy's is following its #PretzelLoveSongs initiative with a similar campaign that instead turns fan tweets into “soap-opera style love stories.” Read...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleThe rampaging robot of State Farm's popular 'Chaos in Your Town' campaign is back but this time it’s on mobile. Read More...
View articleTourism Victoria wants to allow potential Melbourne, Australia visitors to “try before they buy” with its remote control Tourist initiative, in which ...
View articleWe are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...
View articleIs your digital presence giving customers an integrated, consistent, and profitable experience with your brand and services? Read More...
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