Are we blowing long-form video advertising by failing to provide more variety in the ads that we serve? Read More...
View articleIn 2010, online ad revenues hit their highest level, reaching $26 billion, after faltering in 2009. Read More...
View articleMarkets in Egypt and Japan will suffer ad spend declines in 2011, but bounce back in 2012, according to ZenithOptimedia. Read More...
View articleA look at some of the best online ad executions from around the Web this week. Read More...
View articleObama for America is using online ads before launching TV or other traditional ad efforts. Read More...
View articleThe holding company made a major investment in Vice Media, best known for Vice Magazine. Read More...
View articlePictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. ...
View articleA look at some of the best online ad executions from around the Web this week. Read More...
View articleRalph Lauren recently launched a memorable digital campaign that has left a favorable impression on the brand and publisher site. Read More...
View articleDigital now accounts for a quarter of overall U.K. ad expenditure, the IAB U.K. estimates. Read More...
View articleClickZ spoke with one of the company's staffing managers to get a sense of what it takes to land a job with the online ad giant. Read More...
View articleA look at some of the best online ad executions from around the Web last week. Read More...
View articleConsumers have a more favorable view of advertisers that blend into the content experience, rather than force an unrelated interaction. Read More...
View articleInitial subscription plan singled out Google in capping inbound links from search. Read More...
View articleDaily deals craze and smartphone growth drive spending, says BIA/Kelsey. Read More...
View articleOverages will be tolerated for readers clicking search and social media links. Read More...
View articleWith the "launching pad" SheSpeaks, brands can come away with invaluable insight into their products and an entire community of advocates at their dis...
View articleA new study by comScore finds that current cookie measurement systems overstate the number of users by over 2.5 times. Read More...
View articleAfter ditching subscription model, child-safe Web browser is attracting big name film studios and lesser-known advertisers. Read More...
View articleFollowing its acquisition of Mobclix the company will run its own exchange and power third party ones. Read More...
View articleTrident Gum took center stage on Oscar night with a social media widget and site sponsorship on PerezHilton.com. Read More...
View article10 percent of the brand's site traffic is credited to music service. Read More...
View articleNew technologies promise to improve ad targeting across smartphones, tablets, and even cars. Read More...
View articleA look at who is using the popular device and the trouble with the iAd. Read More...
View articleDisplay ads can now be adapted to a site page's content in real time. How will consumers respond? Read More...
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