Handhelds represent a tremendous opportunity for online marketers. U.S. PDA sales reached 1.3 million in the first half of 2000, equaling the sales vo...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
View articleAdRelevance issued a news release concerning its report, "The Science (or Art?) of Online Media Planning." Some conclusions discussed in this release ...
View articleThe Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...
View articleHow does being a community-focused site play from an advertising perspective? Research with media buyers has shown that it's not always a positive thi...
View articleJames Walter Thompson invented a system of making generalizations about people by classifying them by age, gender, and other factors and applying this...
View articleAfter almost six years in the business, Tom's developed a pretty good BS detector for sniffing out the media vendors and services that don't work as a...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
View articleAfter weeks of the pros and cons of profiling, Nancy and Janet give a final wrap-up on the "state of the art" use of profiling in ad targeting. Behavi...
View articleTargeting. Whether it's carefully selecting sites to reach a precise demographic, or using sophisticated profiling techniques to find that needle-in-t...
View articleBill questioned if rich media was still alive last week, but what was he thinking? It's amazing how many people are suddenly stepping into this space,...
View articleThe varying definitions of the term "ad view" can be a problem for media buyers. The industry seems to be OK with using the terms "ad view" and "impre...
View articleDoes personalization in advertising work? Janet and Nancy got a lot of feedback, both pro and con on this question. Many readers wrote to describe how...
View articleContinuing the sordid technical details in the life of an impression, Tig sorts out such implications as: Are clients being cheated? Is the data good ...
View articleFinding experienced online media planners can be a chore. Six years after the commercial explosion of the web, there's a lot online media management n...
View articleRich Media is undergoing a bit of transmogrification. People are backing away from the term. Newer players have latched on to it. New technologies pic...
View articleDoes it make sense for an ad-funded site to invest in personalization tools? If advertisers evaluate your site's effectiveness based only on clicks, i...
View articleTig starts a two-part series to accurately portray the shoddy industry-standard methods of collecting performance data. He starts by chronicling the w...
View articleThe use of 3D on the web remains compelling, but there have always been a number of issues holding back widespread adoption. Like lack of a widely dis...
View articleWinning a big account is very rewarding, but it can require staffing up in the interactive media department. Some media directors would rather submit ...
View articleThe power of profiles is that they enable personalization - the ability of a site to change what a user sees based on previous information about the i...
View articleHow does your client know that all that money he or she is blowing out the media chute actually has some sort of positive effect on his or her busines...
View articleA consumer's first experience with a dot-com brand comes from advertising, so our ads need to convey a positive brand experience. That goes for the si...
View articleThe computer graphics industry's annual Siggraph convention is the leading showcase of the year's best computer animation (particularly 3D animation)....
View articleJanet and Nancy tackle what's meant by the terms "profiling" and "personalization" and what all this means for ad sales the good (higher CPM potential...
View articleDo the mechanics of buying and selling online advertising differ greatly from those of traditional media? The online world's markets may work similarl...
View articleVenture capital firms and media planners both use Media Metrix traffic ratings in different ways. Planners use them to understand a site's user base f...
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