Bill went in search of the future of rich media at the Las Vegas Consumer Electronics Show. Where he found everything - no matter how ridiculous - is ...
View articleLast week, Janet wrote about putting together a sales leads pipeline. "Preaching to the choir!" one frustrated reader responded. "How do I get stubbor...
View articleThe number-one question Bill McCloskey gets asked as chairman of the Rich Media Special Interest Group is: "Hey, smart guy, what IS rich media, anyway...
View articleMost planners are frustrated when campaign click rates are low. What's even more frustrating is clients complaining about it when high CTRs are not a ...
View articleA lot of folks are deeply engaged in the sales planning process as we move into the new budget year. Janet and Nancy take a look at some of the assump...
View articleTime was when rich media was like runway fashion: a lot of funk, not a lot of practical application. Well, folks, those times are history. Rich media ...
View articleTom addresses buying online ad inventory from networks. For some clients, and even some planners, there seems to be a stigma attached to striking deal...
View articleWhen forecasting revenue expectations for any business, it's not enough to know the size of the total market. We're well on the way toward a multi-bil...
View articleTom found a 486 in the trash last week. Someone who had just received a Gateway 500 MHz PC was so thrilled that he dumped his old computer in the Gate...
View articleEver have trouble getting your ideas across to advertisers? You might be failing to communicate with them in their own communication style. Anne's sna...
View articleTom tells you the similarity between watered-down drinks and effective CPM deals. And he's seen some big Internet ad deals proposed to clients in his ...
View articleCharismatic communicators are able to make the abstract meaningful, and the meaningful simple. Successful people achieve this effect with metaphors an...
View articleTom shows his Anal Retentive side. Because branding is not this nebulous concept that somehow explains low click rates. Your brand is what your compan...
View articleWorking at warp speed, good ideas for building client relationships can fall through the cracks. Anne Miller gives you an easy, short and unusual team...
View articleDownloadable apps were the rage for a while. Tom thinks they could still be hot. An advertiser like Cadillac could hire programmers to write a patch t...
View articleSometimes, it seems like media planners simply can't win. They bust their butts to get the best deals for their clients, and then they have to clean u...
View articleA famous proverb says, The more things change, the more they remain the same. But one thing that has not changed is that good selling remains good sel...
View articleTwo weeks ago, Tom wrote a column on "Tracking Non-Click Conversions," and the mail is still rolling in. The vast majority of responses say, "Hespos s...
View articleJanet and Nancy have been pitching the big idea and selling beyond the banner with creative uses of the sites you are selling. Your feedback gives the...
View articleOne of the most frustrating situations in the agency-side interactive media business is the one in which a client can't decide who handles the media b...
View articleHow do you know what a client or agency considers a great idea? Great sales pros, those who regularly pitch and close the big concepts (with the big p...
View articleWe've known for a long time that banner ads have an effect on users who don't click. And we've measured "non-click conversions" by tagging users with ...
View articleWhen media buyers are asked how great ad reps are different, they consistently say that the best reps bring them, "big ideas." When Internet ad reps a...
View article@d:tech New York once again invaded our soil. The show is a terrific one, and it tends to be a lot more focused on the advertising aspects of the web ...
View articleFor the past two weeks, Janet and Nancy have been covering the findings of some recent J.M.Ryan & Associates research on media buyers. Today, they fin...
View articleTom has a coffee maker thatmakes espresso, cappuccino and a bunch of other stuff. But he doesn't use all the features because it's not intuitive. Whet...
View articleLast week Janet and Nancy summarized their research findings on media buyers and sales reps, telling you what media buyers want. This week they spill ...
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