Online publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleWhat does loyalty mean to the bottom line? A lot. A whole lot. Read More...
View articleMere traffic numbers aren't enough in today's media buying climate. Before you make the buy, you need to know how users feel about the site. Read More...
View articleToo little creative? Too much creative? How many executions are just right for an online campaign? Read More...
View articleThe instant messaging revolution is taking over people's desktops, and it should be top of mind for advertisers, too. Read More...
View articleDynamic Logic absorbed DoubleClick's Ad Effectiveness unit last week. Is more consolidation what the industry needs? Read More...
View articleYou can put away that PowerPoint slide extolling the Internet's meteoric growth rate; the adoption curve has gone flat. Still, there are plenty of new...
View articleBefore our readers start forming a lynch mob, Jim tries to set things straight, explaining further why he thinks the impression's days as a media curr...
View articleAt first, trying to understand "sessions" seemed to Seana like trying to understand algebra. But she's figured it out, and you can, too. Read More...
View articleJim wants the impression gone -- and he wants it gone now. Last week, he told you why. In this, the second of a two-part series, he tells you what sho...
View articleJim wants the impression gone -- and he wants it gone now. This week, he tells you why. In the second of this two-part series, he'll tell you what sho...
View articleFind women fascinating but mysterious? Well, it may not help you understand your wife or girlfriend, but Seana does have some advice on targeting wome...
View articleCan the direct response and branding concepts be reconciled? Jim discusses how they might be in this further explanation of engagement branding. Read ...
View articleSeana buys media. Wedding gifts, too. Recently, she endured e-tail hell when she ordered from an online merchant -- one she'd chosen (as a media buyer...
View article"What is rational is real and what is real is rational." -- Georg Wilhelm Friedrich Hegel Read More...
View articleSeismic shifts in the media measurement business after Nielsen//NetRatings acquisition of Jupiter Media Metrix leave Seana Mulcahy of Mullen speculati...
View articleWhen you say "session," do you really mean "five impressions"? Rather than defining new digital media currencies in terms of the old and familiar, bre...
View articleWith the economy on the decline for nearly 18 months, patterns are emerging as to where the Web-marketing world is heading and what it takes to surviv...
View articleWho's serving your ads? Well, considering the current environment, the answer to that question could change from day to day. Catch up on the down-and-...
View articleThere's no doubt that times are tough. Small publishers should look to print media for a hint on how to cope. Read More...
View articleAs we head into the critical holiday season -- when underdelivery can mean the difference between making sales goals and falling short -- preventing p...
View articleEmail is experiencing a renaissance. Sort of like Michael Jackson. It isn't working as well as it used to, but everyone's talking about it again. Read...
View articleMy goal this week was to share a viewpoint on some sort of pressing industry issue. Then I realized that the tragedies of three weeks ago are still im...
View articleHow is advertising going to regain its relevance in the face of the tragic events that have shaken the very core of our culture? Read More...
View articleAmericans are going to work to do their jobs, drink their coffee, and take their kids to school. Most of the country is getting back into the swing of...
View articleSuddenly, life as a media person seemed unimportant. The world changed. A week later, putting fingers to keyboard is a struggle. It's hard to look bac...
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