First-party data is informing most exchange buys as opposed to third-party data. Read More...
View articleSpiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance....
View articleFour steps of engagement and ROI for media planning. Read More...
View articleHere are three ways how game-based marketing applies to your brand. Read More...
View articleDon't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you re...
View articleThe iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...
View articleThis cheat sheet will steer you to more effective planning and improved results to drive ad spend. Read More...
View articleFour questions and answers that will help you find out the benchmark metrics for budgeting a social media initiative and the staffing needs. Read More...
View articleCan your banner ads cut through the following activities to capture consumer attention? Read More...
View articleNew ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Read More...
View articleWant to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Read More...
View articleInstead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Read More...
View articleBefore adding the iPad to your marketing campaign, consider these three factors first. Read More...
View articleFour keyword research tools a PPC specialist would use and other keyword tips. Read More...
View articleBefore you start producing a viral video, here are five points to consider. Read More...
View articleNike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards ...
View articlePre-roll video advertising can be annoying, but this offering has advantages over other approaches. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleConsumers today have control over how your brand message is passed on. As marketers, here's how to create behavioural change to measure campaign effec...
View articleAd tech firm brings psychographic targeting to Meebo's existing offerings. Read More...
View articleImagine if your social network could generate in-game content. Read More...
View articleAn answer to a reader e-mail about why attaining (or not attaining) industry average click rate and conversion benchmarks is not a true measure of suc...
View articleDigital specialists and digital natives are treated as gospel truth few people bother to question the existence of... but we should. And here's why. R...
View articleAre we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...
View articleThe lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View article