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View articleThe IAB's efforts to standardize units that are more "brand-friendly" stands to motivate big changes industry-wide. Read More...
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View articleGlobal sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...
View articleIncreased audience size and reach could fuel more growth in the mobile ad and content business. Read More...
View articleA U.K.-based study finds that while mobile coupons have promise, CPG brands may want to avoid location-based targeting. Read More...
View articleCox Cross Media, the digital sales arm of Cox Reps, has combined with Adify. Read More...
View articleAre we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...
View articleThirty-three percent of U.S. users said they accessed online retailer sites via mobile devices during the holidays. Read More...
View articleTwo NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...
View articleThe year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...
View articleHow businesses can differentiate themselves from rivals on the mobile Web. Read More...
View articleIn auctions, buyers and sellers must reach agreement on the value of an impression. Here's how ad operations fit into the mix. Read More...
View articleWith the anticipated growth of real-time bidding and audience buying in 2011, brands will be able to manage a much larger volume of online advertising...
View articleThe lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Read More...
View articleThe number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...
View articleApplying Tony Schwartz's "Six Keys to Being Excellent at Anything" to digital marketing. Read More...
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