The Nuts and Bolts of Producing an Online Video Ad
Media

The Nuts and Bolts of Producing an Online Video Ad

18y Christine Beardsell

The Nuts and Bolts of Producing an Online Video Ad

Don't sell your project short. Here are some production and cost factors to consider. Read More...

View article
Psychographically Targeted Web Advertising
Media

Psychographically Targeted Web Advertising

18y Hollis Thomases

Psychographically Targeted Web Advertising

An approach to building brand awareness based on 20 personality traits. Will it bring more ad dollars to the Web? Read More...

View article
Video Games Go Hollywood
Media

Video Games Go Hollywood

18y Matt Story

Video Games Go Hollywood

If video games are the next blockbuster entertainment, can advertisers get a seat at the Oscars? Read More...

View article
Slowing Down to Catch Up
Media

Slowing Down to Catch Up

18y Michael Miraflor

Slowing Down to Catch Up

While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations. Re...

View article
Blowing Away Mass
Media

Blowing Away Mass

18y Vin Crosbie

Blowing Away Mass

Mass media's audience has always been fragmented. Why are media operators just figuring that out? Read More...

View article
A Model Ad Buy
Media

A Model Ad Buy

18y Tessa Wegert

A Model Ad Buy

Will consumers accept ads as content? Some sites show how it can work. Read More...

View article
Simplify Your Life With One Mobile Device
Media

Simplify Your Life With One Mobile Device

18y Courtney Acuff

Simplify Your Life With One Mobile Device

How ending a long-term relationship with one device brings bliss. Read More...

View article
Seven Ways to Boost Campaign Performance
Media

Seven Ways to Boost Campaign Performance

18y Harry Gold

Seven Ways to Boost Campaign Performance

Don't shy away from the little placements that can make a big difference. Here's where to begin. Read More...

View article
Optimizing Video Content for Search Engines
Media

Optimizing Video Content for Search Engines

18y Andreas Roell

Optimizing Video Content for Search Engines

Tips for marketers to get their video advertisements into relevant search results. Read More...

View article
The Ins and Outs of User-Generated Game Content
Media

The Ins and Outs of User-Generated Game Content

18y Kevin Carney

The Ins and Outs of User-Generated Game Content

A look at the UGC movement in the game industry and the opportunity it affords marketers. Read More...

View article
Surviving Your Competitors, Part 2
Media

Surviving Your Competitors, Part 2

18y Lee Huang

Surviving Your Competitors, Part 2

Some competitors are more like termites, collectively chewing away at your business, than a giant wrecking ball you can see coming a mile away. Second...

View article
A Personal Video Engagement
Media

A Personal Video Engagement

18y Dorian Sweet

A Personal Video Engagement

Will social networks become the next video frontier or a big miss? Read More...

View article
Ads Can Be Content, But to Whom?
Media

Ads Can Be Content, But to Whom?

18y Tessa Wegert

Ads Can Be Content, But to Whom?

Lessons from a short-lived start-up that made commercials the star. Read More...

View article
Prime Time for Lifecasting
Media

Prime Time for Lifecasting

18y Christine Beardsell

Prime Time for Lifecasting

It's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital st...

View article
U.S. Women and the Internet, Part 2
Media

U.S. Women and the Internet, Part 2

18y Hollis Thomases

U.S. Women and the Internet, Part 2

When are women more likely to pay attention and respond to online ads? Last of two parts. Read More...

View article
Casual Games Don't Equal Casual Consumers
Media

Casual Games Don't Equal Casual Consumers

18y Matt Story

Casual Games Don't Equal Casual Consumers

A $5 billion chewing gum company turns simple consumer insights into a leading gaming site and effective marketing tool. Read More...

View article
Online Advertising's Stunted Growth
Media

Online Advertising's Stunted Growth

18y Ian Schafer

Online Advertising's Stunted Growth

The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places t...

View article
Web 1, 2, and 3
Media

Web 1, 2, and 3

18y Vin Crosbie

Web 1, 2, and 3

Three schools of thought on the three eras of publishing interactive online media. Read More...

View article
Happy Birthday, Mr. Consumer
Media

Happy Birthday, Mr. Consumer

18y Tessa Wegert

Happy Birthday, Mr. Consumer

You've got the data, use it. Birthdays provide all sorts of online marketing opportunities. Read More...

View article
Mobile Messages That Resonate
Media

Mobile Messages That Resonate

18y Courtney Acuff

Mobile Messages That Resonate

If mobile carriers can't convey their messages to the experts, is it any wonder the rest of us lag behind in wireless? Read More...

View article
The Long and Short of Mobile Video
Media

The Long and Short of Mobile Video

18y Andreas Roell

The Long and Short of Mobile Video

With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Read More...

View article
Mapping the Complete Path to Success
Media

Mapping the Complete Path to Success

18y Harry Gold

Mapping the Complete Path to Success

You cannot measure a campaign's success on clicks and actions if the creative doesn't give people a reason to click or convert. Read More...

View article
Games Go to College
Media

Games Go to College

18y Kevin Carney

Games Go to College

Game industry growth and student demand gives birth to game course offerings at colleges. Academic institutions vie to gain the gamer. Read More...

View article
Surviving Your Competitors, Part 1
Media

Surviving Your Competitors, Part 1

18y Lee Huang

Surviving Your Competitors, Part 1

Your competitors don't look like you, don't think like you, and don't behave like you. First of two parts. Read More...

View article
Influenced Advertising: A Critical Departure, Part 1
Media

Influenced Advertising: A Critical Departure, Part 1

18y Dorian Sweet

Influenced Advertising: A Critical Departure, Part...

When does offline advertising dictatorship become an online dialogue? Read More...

View article
Interactive Advertising Isn't Confined to the Web
Media

Interactive Advertising Isn't Confined to the Web

18y Tessa Wegert

Interactive Advertising Isn't Confined to the Web

An innovative new interactive advertising platform for digital newspapers. Read More...

View article
U.S. Women and the Internet, Part 1
Media

U.S. Women and the Internet, Part 1

18y Hollis Thomases

U.S. Women and the Internet, Part 1

Women are the number one growth sector online. What else do we know about online women, and how can this information influence ad strategies? Read Mor...

View article
1 143 144 145 146 147 228