Mobile: The New Human Connection
Media

Mobile: The New Human Connection

19y Courtney Acuff

Mobile: The New Human Connection

Creating social networks is no longer just about interpersonal relationships. The most tangible connections are born from personal relationships enhan...

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Performance Media Planning and Buying, Part 1: Paying for Leads and Actions
Media

Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

19y Harry Gold

Performance Media Planning and Buying, Part 1: Pay...

Get up to speed on performance based media buys. First of a two-part series. Read More...

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Playing the Tracking Game
Media

Playing the Tracking Game

19y Dorian Sweet

Playing the Tracking Game

Is measuring rich media or video just crazy talk? Read More

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Brands Get Scary
Media

Brands Get Scary

19y Tessa Wegert

Brands Get Scary

From ghostly to gruesome, major brands are rolling out their Halloween campaigns. Read More...

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Surveying Higher Education About Online Marketing
Media

Surveying Higher Education About Online Marketing

19y Hollis Thomases

Surveying Higher Education About Online Marketing

How educators are shifting their marketing focus to the Web. Read More...

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The Parasite Paradox
Media

The Parasite Paradox

19y Ian Schafer

The Parasite Paradox

Knowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Read More...

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Face It, Mobile Marketers, You're Not Normal
Media

Face It, Mobile Marketers, You're Not Normal

19y Courtney Acuff

Face It, Mobile Marketers, You're Not Normal

It's time marketers focused on the "average" mobile consumer. Read More...

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A Fishy Social Networking Campaign
Media

A Fishy Social Networking Campaign

19y Tessa Wegert

A Fishy Social Networking Campaign

A look at Telus' Canadian Facebook campaign. Read More

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Going Local on the Web
Media

Going Local on the Web

19y Harry Gold

Going Local on the Web

Six steps to launch a successful online local campaign. Read More

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The Essence of Content
Media

The Essence of Content

19y Dorian Sweet

The Essence of Content

With online ads getting so robust, how does one decide what goes into them? Read More...

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Social Networking for the Over-50 Set
Media

Social Networking for the Over-50 Set

19y Tessa Wegert

Social Networking for the Over-50 Set

Is Eons.com "MySpace with brains"? Read More

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What Agencies Should Know About Lead Generation
Media

What Agencies Should Know About Lead Generation

19y Hollis Thomases

What Agencies Should Know About Lead Generation

Online lead gen is the fastest growing category in online ad spending. Some lead-gen basics — and where to learn more. Read More...

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An Online Video Case Study: Mr. T & Hitachi
Media

An Online Video Case Study: Mr. T & Hitachi

19y Ian Schafer

An Online Video Case Study: Mr. T & Hitachi

Why online video isn't just for entertainment, media, and content companies. Read More...

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Buying Into Faketown
Media

Buying Into Faketown

19y Tessa Wegert

Buying Into Faketown

Experiment with virtual worlds on a smaller, less costly, less vested level. Read More...

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Voice Services for Mobile Marketing: Lots of Options!
Media

Voice Services for Mobile Marketing: Lots of Options!

19y Laura Marriott

Voice Services for Mobile Marketing: Lots of Optio...

The seven voice-based mobile marketing channels, and how to use them. Read More...

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Superpages Tests Online Video Clips to Enhance Local Business Ads
Media

Superpages Tests Online Video Clips to Enhance Local Business Ads

19y Fred Aun

Superpages Tests Online Video Clips to Enhance Loc...

Idearc Media-owned Superpages.com tries local video ads in Seattle, Los Angeles and San Francisco. Read More...

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Pros and Cons of Ad Exchanges
Media

Pros and Cons of Ad Exchanges

19y Harry Gold

Pros and Cons of Ad Exchanges

How to determine if ad exchanges are right for your campaign. Read More...

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The Cost of Brilliance
Media

The Cost of Brilliance

19y Dorian Sweet

The Cost of Brilliance

How much does it cost to be an online marketing success? Read More

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Advertising on User-Generated Video
Media

Advertising on User-Generated Video

19y Tessa Wegert

Advertising on User-Generated Video

Competing with YouTube's traffic isn't an option. Competing for advertisers may be. Read More...

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Niche Audience Agencies and Ad Strategies
Media

Niche Audience Agencies and Ad Strategies

19y Hollis Thomases

Niche Audience Agencies and Ad Strategies

Ever more niche-specific interactive agencies are appearing. Why? Read More...

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Growing Up Widget
Media

Growing Up Widget

19y Ian Schafer

Growing Up Widget

We've only just begun to see the widget. How will it mature? Read More

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Buying Physical Goods Via Mobile
Media

Buying Physical Goods Via Mobile

19y Laura Marriott

Buying Physical Goods Via Mobile

Are consumers ready to buy with their phones? One m-commerce vendor says they already do. Read More...

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Local Site Targeting
Media

Local Site Targeting

19y Tessa Wegert

Local Site Targeting

Local sites aren't just about news and weather anymore. They're as vibrant as the cities they represent. Read More...

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The Pros and Cons of the Google Network
Media

The Pros and Cons of the Google Network

19y Harry Gold

The Pros and Cons of the Google Network

What's good and what's not about the largest ad network on the planet. Read More...

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The Lost Principle
Media

The Lost Principle

19y Dorian Sweet

The Lost Principle

What's missing in online video advertising. Read More

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Advertisers Work Within Site Brands
Media

Advertisers Work Within Site Brands

19y Tessa Wegert

Advertisers Work Within Site Brands

A deeper relationship with your target audience often begins with stronger bonds between media buyer and seller. Read More...

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Long-Play Streaming Video Advertising
Media

Long-Play Streaming Video Advertising

19y Hollis Thomases

Long-Play Streaming Video Advertising

The challenges of advertising in this brand new channel and questions to ask of potential partners. Read More...

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