This young, mostly urban demo has $425 billion in annual purchasing power. Is the Net giving them what they want? Read More...
View articleCommunication between your company's employees may seem trivial, but it's as critically important as outbound messaging. Read More...
View articleIf less clutter equals more click-through, then sponsorships are the way to go. Read More...
View articleOn vacation in Mexico, Seana still can't turn off her media-buyer antennae. Read More...
View articleHallmarks of bad advertising -- and some fixes. Read More...
View articleMore than 40 percent of mobile phone users would like to use their mobile phones for small cash transactions such as transit fares or vending machines...
View articleHave low-rent advertisers ruined the pop-up format for legitimate marketers? Tessa offers some guidelines for using the format responsibly. Read More...
View articleCompelling offers and targeted branding campaigns could win over customers looking for wireless Internet products and services, a study by ConStat fou...
View articleThe slowdown in technology spending made its way to the mobile phone market in 2001, when the market suffered its first drop in unit sales, according ...
View articleIs your agency opting for inefficiency when it makes your media buys? Here's how to tell, and what to do if it is. Read More...
View articleYet another acronym: RFM. The principal for identifying your most lucrative customers isn't a new one (except to the online world). Here's how it work...
View articleSurfers hate them so much, they'll pay to block them. Now, a study says users really aren't that bothered. Do pop-up ads tarnish a brand or elevate aw...
View articleCoupon fraud costs companies millions -- and has even been linked to terrorism. Can e-coupons deliver the benefits without the risks? Read More...
View articleNonprofits online: Raise money for your cause and earn donors' trust. Read More...
View articleWhither bound in 2002, interactive media? It's not all that grim out there, says our resident expert. Read More...
View articleAs the Internet becomes less of a toy and more a part of people's daily lives, the tone and placement of your advertising should shift accordingly. Re...
View articleThese days, media buyers are often called upon to persuade a little. Here's how to jump that hurdle and get to the fun part. Read More...
View articleBroadband Internet usage outpaced narrowband usage for the first time in January 2002, according to Nielsen//NetRatings, as broadband surfers logged 1...
View articleBusiness-to-employee services led the wireless e-business market in 2001, a year when wireless e-business revenue totaled $110 billion, according to G...
View articleEver seen a deal where online media is thrown in for 'free'? Here's how to evaluate its real worth. Read More...
View articleTargeting could be considered the Holy Grail of media online buying, such is its promise. That's why newcomers and old-timers alike are introducing ne...
View articleThe video’s in the mail. What to expect when email delivers commercials. Read More...
View articleThe U.S. market for online access barely grew in 2001, but the news from TR's Online Census is that Internet users are shifting their access from dial...
View articleGlobal corporate investment on mobile enterprise infrastructure will grow from $300 million in 2002 to $2.3 billion in 2005, according to Datamonitor....
View articleFor corporate writers, the approval process is just another roadblock that must be hurdled. Susan shares tips for sailing over the barriers. Read More...
View articleTig's done the math. He thinks Google's just-launched CPC model (coupled with its stealth technology) could eventually make many agency and sales func...
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