Although technology keeps marching upward and onward, "visionaries" move in different directions. It's great if you can create a better mousetrap, but...
View articlePure-play ISPs are going to have an uphill battle competing with incumbent telecommunications and cable providers in the residential broadband market,...
View articleDuring advertising's season of still and empty waters, all people in the industry, with all of their varying skill sets, need to get together and star...
View articleEver find a Web site that seems to drive business away rather than reel it in? They're all over the Net and becoming even more of a scourge since budg...
View articlePDAs, pagers, and cell phones. That's what we mean when we discuss wireless advertising, or m-commerce, right? But stop for a moment: Why does it have...
View articleIt's a human trait: We tend to represent ourselves as doing something a little bit special, even if we're doing the same old thing that everyone else ...
View articleIf you were to get a taste of what m-commerce could be, it's likely that you'd find it pretty compelling for the long haul but frustrating in its curr...
View articleOne-third of U.S. households currently subscribing to dial-up Internet service are interested in upgrading to broadband service in the next 12 months,...
View articleUnrealistic deadlines for media plans, the race to keep up on new technologies, and strained personnel resources can all be enemies of innovation, whi...
View articleWe know we've all been beating a dead horse with the great click-through debate. The real question is, "How will online media evolve?" This issue has ...
View articleM-commerce in Europe is primarily being driven by companies wishing to gain new channels to market and improve customer services according to a study ...
View articleThere is no doubt that buyers as well as sellers are experiencing some hard times. The market is softer than a microwaved gummy bear. How should buyer...
View articleThe mobile Internet access market will cater to 136 million people by the end of 2007, thanks to the increased mobility of the workforce and the intro...
View articleMost people who've been in advertising for just a few years can tell stories about entire creative concepts getting nixed, campaigns getting delayed, ...
View articleIn the radically changed world of Internet publishing, profits are scarce and aggressively sought. Sponsored search has become a lucrative business --...
View articleTwo debates seem to be going on with respect to the X10 camera campaign. The first is straightforward and centers around whether pop-unders are evil. ...
View articleDespite the greatest wishes of advertisers, if the ads don't speak to the people who are the intended audience, then the ads don't work. Focus on tell...
View articleThey have invaded the world through the World Wide Web and are on every site, from Yahoo! to the New York Times to weather.com. Depending on who you a...
View articleTruly customer-friendly organizations make the customer experience a high priority. They build e-commerce sites around the customer's shopping and buy...
View articleWalter Cronkite's "How to Read a Newspaper" gave some insightful advice about how to get the most out of reading the press. But much has changed with ...
View articleWireless advertising will likely be most effective when it's put in the context of something really useful or really fun. So let's take a break from t...
View articleInsofar as consumers keep finding new ways to use it every day, the Internet is unlike any medium we've seen. It continually reinvents itself. So it m...
View articleWe eat, sleep, and breathe in a world filled to the brim with news, information, entertainment, and advertising messages streaming through car radios,...
View articleYour ad on a Web page is competing with upward of two dozen other messages and calls to action. Think about it. On any given Web page, there are proba...
View articleSeveral pieces of recently released research show that online advertising can indeed have a significant impact on traditional branding metrics. The bo...
View articleLate last year, few search engines were offering pay-for-placement listings. They were the exception. Nowadays, more and more search engines are adopt...
View articleThat ad just sizzled... Of course,Tom's talking about the Jack Daniel's Flash ad on Playboy.com. Why was it the hot topic around the water cooler afte...
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