Search-generated traffic is among the most-qualified and best-converting traffic that can be driven to a Web site. But just as with all good things, t...
View articleWhat are the options for the customer who is interested in an online ad's offering but wants to follow up on the offer later, not while surfing? It is...
View articleThe immediate future for mobile CRM applications lies not in connecting business with consumers, but in connecting employees and their employers, acco...
View articleWhat exactly does a content management system do? Sue rarely takes readers on technical tours, but indulge her for a moment. Besides, it's not that te...
View articleOur job as buyers and sellers is to make the case to those spending money that their advertising is accomplishing goals beyond impulse responses. But ...
View articleThe number of worldwide broadband Internet subscribers will reach more than 15 million in 2001, according to MRG. And in addition to the immediate ben...
View articleSoft markets generate buyer negotiating ploys and pressures as sure as swamps in muggy weather produce annoying, biting mosquitoes. It ain't easy to s...
View articleOn TV, as you flip through the channels, you can pretty much guess what shows are on by seeing what commercials are airing. It's easy -- you can judge...
View articleMost advertising exists within some type of contextual environment that makes sense for reaching the advertiser's target audience. Think cleaning prod...
View articleSo why does the travel industry make such a great case study for online success? A number of critical factors about the industry have allowed it to ma...
View articleOnline publishers have known for a while that CTR is not a good measurement of success for online campaigns. Most of them wish that CTR had never been...
View articleTechnical advancements in the new medium -- the Web -- are changing the way media communicate with the target audience. But there are still great tact...
View articleLess than $4 billion in shopping and travel will be transacted on Internet-capable mobile phones in the United States by 2006, according to Jupiter Me...
View articleAll along, you've been helping Tig write a book. Now he wants to get more mileage out of it by making it a case study. But the good thing is that the ...
View articleYou set up a great long-term advertising deal with an online media property that seems to be in perfect health. A couple of months later, it's shuttin...
View articleEvery advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-tic...
View articleThe introduction of new mobile applications and services will increase average revenue per user sometime between 2003 and 2005, reversing the current ...
View articleCable modem subscriptions jumped almost 178 percent in 2000 to 7.2 million while equipment revenue grew 122 percent, according to IDC. Read More...
View articleVirtually every wireless company out there claims to be the leader in something. But, to the uninitiated, the subtleties of what distinguishes one wor...
View articleThere are different ways a list broker can cheat an unsuspecting email marketer. Knowing these ahead of time can help you ask the right questions up f...
View articleAdvertising is supposed to sell products and services, but the practice consists of a few parts strategy, a few parts creativity, and a dash of voodoo...
View articleIf you were hungry, you would get the most utility out of the first apple you consumed, slightly less from the second, and so on. Spending money on ad...
View articleTo understand the reality of selling directly from an ad, one must first consider the situation of the customer who encounters the ad. The offer might...
View articleThere has been talk among the ranks of agencies, pundits, top media sales brass, and industry wonks about the need for true integration of media and m...
View articleNearly one-third of American Internet users have broadband access at home, work or school according to a study by Arbitron, and today's college studen...
View articlePlenty of agencies out there are looking for good media folks, and Tig offers ten tips (including the airport test...) for finding the right person fo...
View articlePerspectives on the portal deal have fluctuated over the past two years, somewhat in line with market trends. So do portal deals still make sense? Dep...
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