Something's definitely caught Tom's eye... It's quite possibly a blast from the future of rich media advertising. Read More...
View articleHuge numbers of U.S. corporate users are using their cellular phones forvoice communications, not data transmission, Meta Group reports. Read More...
View articleSusan is floored that she has a readership beyond her mother and husband. In fact, she has readers around the world. Clearly, on the Web, one writes f...
View articleThere are data and research out there somewhere that could help us learn more about what does or does not constitute success in advertising campaigns....
View articleWireless technology has come a long way, but filtering technology hasn't. A brave new wireless world can't be bound by PC paradigms. Read More...
View articleSometimes media people are asked to help advertisers develop the proper offer to elicit a response from email marketing. If the client's value proposi...
View articleTom thinks we need to unlearn the way we measure traditional advertising. Then we can take full advantage of Web technologies that measure what matter...
View articleAlthough business these days is measured mostly by the bottom line, Anne suggests there are two very valuable lessons to be learned by bumping your bo...
View articleIf you don't believe the Spanish-speaking market is using the Internet, Susan suggests you take a look at the latest U.S. Census figures. This might j...
View articleIs the online medium a direct-response vehicle? Or is it really a way to engage consumers, leading to branding? Jim thinks the medium can be both and ...
View articleMore than 30 percent of all broadband users in the United States live in the top five metropolitan areas, according to data from Nielsen//NetRatings. ...
View articleIn a world awash in information, consumers are bypassing traditional media and going directly to corporate Web sites for information. Here's how to me...
View articleMobile Internet use has been a technology in search of an application, but if it doesn't find one relatively soon, it may be looking for something els...
View articleMedia buyers conducting email marketing campaigns need to ask lots of questions about email lists. Tig tells you where to start and how to find the ri...
View articleToday marks our final day with ClickZ, a company we founded four years ago this month. This is not so much a goodbye letter as it is a thank-you note ...
View articleThe Internet gravy train has come to a screeching halt. Companies have collapsed. Stock portfolios once measured in the millions are now measured in t...
View articleDespite research on frequency preferences for permission- based email, marketers should ask customers directly how often they want to receive content ...
View articleHow do you create a marcom program that explains that quirky little black box on your television without relying on a store salesperson to close the d...
View articleWireless carriers are eager to recoup the money they've spent building wireless networks, and while m-commerce, mobile entertainment and location-base...
View articleStreaming audio is a great ad vehicle, but sellers don't know how to package it and agencies don't know who's buying it. Jim has suggestions on positi...
View articleMore and more media buyers are conducting email marketing campaigns along with online media campaigns. Tig starts this series by breaking out email ma...
View articleYour campaign might LOOK strong enough to pull in scads of prospects and turn them into paying customers. But is it really? Maybe it's time to suss ou...
View articleOnly 18 percent of U.S. households currently subscribe to broadband Internet services, according to TNS Intersearch, but an additional 13 percent said...
View articleIt's not enough to design an online ad campaign to find the right audience. You've got to find them in the right place. And at the right time. Read Mo...
View articleHow can you tell the writers from the wannabes? According to Susan, there are some fairly simple ways to test the creative juices. Read More...
View articleIs the Internet a lost cause for media, a black hole for advertisers? Of course not! Those with the most to gain must now prove the viability of the m...
View articleBefore the recent dot-com disaster, advertising went to one extreme, and now it's headed back. How far will it go, and what should your company do abo...
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