Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleNielsen research finds that while most consumers download dozens of apps for smartphones and tablets, very few apps are actually being utilized across...
View articleAs connected TV gains momentum, marketers must work to keep up with the industry and embrace the medium. Read More...
View articleAs the new year approaches, it's important to create a simple, strategic plan so that your entire company can be on the same page. Read More...
View articleProgrammatic buying doesn't eliminate the need for humans. If anything, it has actually increased the value of curious, competent employees. Read More...
View articleMobile penetration rates and smartphone usage are driving different types of marketing initiatives – including some innovating examples in pizza deliv...
View articleIt can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...
View articleYouTube may adopt a subscription-based model in the future, but industry experts don't expect it to change the platform in a significant way. Read Mor...
View articleAsia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...
View articleAs Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to u...
View articleTo draw attention to its app, which was just released nationwide after a beta-test in five California locations earlier this year, Taco Bell blacked o...
View articleYahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Read More...
View articleAs technology continues to advance, we need to keep up by optimizing the way we display content. A new concept to help you do just that is "adjustive"...
View articleWill digital media buyers opt for mobile or connected TV video inventory over display? Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleDigits, a new app development tool from Twitter, makes it possible to sign in to an app with a phone number instead of a username and password, openin...
View articleIn the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...
View articleThe IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising h...
View articleIt is the world's third largest app, and yet few have heard of Japan's Line outside of Asia. Read More...
View articleAd agency Leo Burnett has joined forces with digital publisher The Huffington Post to create branded content that focuses on audience engagement rathe...
View articleIn partnership with a cook-your-own-dinner start-up, Uber is attempting to move beyond ride sharing in Hong Kong with an on-demand delivery services p...
View articleThe new programmatic YouTube media optimization platform from Pixability means that many of the world's biggest brands will be shifting their budget f...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleThe Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" ph...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleThere are huge opportunities for online video beyond YouTube, but you need to be careful with your strategy and make sure you're not flying blind. Rea...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
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